Postmodernism &Marketing

Due to its profound effect on individualistic side of consumer and consumption, it is inevitable hat marketing is also affected deeply by postmodernism. Hence, those who would like to make a long run and satisfying profit have to develop at least a basic understanding of the terms â€Å"postmodern† and â€Å"postmodern marketing†. It would be more convenient to give some basic knowledge about postmodernism before explaining its huge effect on the discipline of marketing.According to Encyclopedia Britannica postmodernism is defined as a â€Å"late 20th-century movement characterized by broad skepticism, subjectivism, or relativism; a general suspicion of reason; and an acute sensitivity to the role of ideology in asserting and maintaining lattice and economic power†. Postmodernism can be viewed as a criticism to 20th century modernism. It is a resistance to modernist ideas such as freedom, progress and liberty. It is much more about destruction of old theories, cr iticizing the modern and its values rather than proposing a solution to give order or something new.As First, Sherry and Venerates argue postmodernist looks for a universally accepted or agreed upon principle; that of tolerance and acceptance of difference. To sum up, while modernism has designed the grand projects to prevent failure, postmodernism as recognized such projects as failures themselves. After a brief explanation about postmodernism, it would be reasonable to give a marketing oriented definition of postmodernism before starting to discuss its huge influence on the discipline of marketing.According to Gerri & Van Iraqi (1998) postmodernism can be defined as † a cultural episode, characterized by a pluralism of styles (of consumption) and ideologies, a need for hyperthermia and self-expression through consumption†. After contemplating on this brief definition, it would not be hard to conclude that postmodernism has had a profound effect on the consumption tatte rs of individuals. Therefore, companies have been forced to take individualistic differences into account and develop strategies based on their own target customer group.However, the influence of postmodernism on marketing and businesses is not limited to the change in consumer preferences or the change in consumption patterns. The structure of an organization, and the organization's relationship with its employees are also affected by the birth and extensive usage of the term postmodernism. To begin with the effect of the term â€Å"postmodernism† on the customer side, it can be argued that it has brought a new phenomenon of postmodern marketing. In the modern marketing, a company generally makes some standardization in terms of what a customer needs, wants or desires by evaluating the society as a whole.In the evaluation process, a majority of them focus on the shared characteristics or personalities of customers and begin to make production and even customization according to a common, shared perspective. Naturally, they have a tendency to ignore customers who have a very different worldview, personality, preference or choice. Thus, those who make production do not have to worry about the diversity of customers in terms of attitudes, perception, personality etc. Since they produce goods and services in massive amounts and then advertise these goods and services to masses.Then, they expect their products to be consumed without any challenge by different consumer demands. This situation is partly a result of homogeneity and masculinity concepts of modernism. However, with postmodernism all these approaches have been affected. Unless having an understanding about the diversity of consumer behavior, a firm might not be able to hose its target customer group correctly, which is a situation that makes its production meaningless, since in the end the product or service might end up with appealing to no one.Also, in today's world companies have to give much importance to different groups such as gays, lesbians, gypsies etc. Since they have become to constitute a portion of the society that is not negligible. In fact those who took a quicker action than others to offer production or services appealing totally to such groups have made enormous profit. Moreover, the masculine culture has been placed by a more feminine culture in many areas of business due to the change in consumption patterns. For example, during ass Marlboro was using fancy letters. Then, it turned out that Marlboro was started being cited as women's cigarette.With this unintended impression, Marlboro immediately changed its letter type and started to use its famous masculine cowboy commercials. If this situation occurred in postmodernist era, most probably a majority of people would criticize Marlboro and stop buying, since Marlboro implicitly suggests that it does not give much value to its women customers. When considering all these, it can be clearly defended that du e to the profound influence of postmodernism on marketing, a vast amount of companies have shifted from forbids, mass consumption based approaches to post-forbids, individualistic based approaches.To continue with the structure of organizations, it might be asserted that before the birth of the term â€Å"postmodernist' most of the companies had adopted the principles of forbids. Believing the quality of stability, homogeneity and control and they followed the rules of a masculine culture. Their organization structures were strictly hierarchical. Hence, there was a significant rower distance among different levels of management. However, after postmodernism came to scene, the effectiveness of the bureaucratic organization culture during turbulent, unpredictable or complex times has been questioned.Many new beneficial concepts such as employee empowerment, flat organization structure have been created and emphasized. Afterwards, organizational design becomes more flat, since it is w idely believed that one of the most significant factors carrying a company to success is the active participation of employees. As the organization becomes more flat, the communication link among different levels of management gets stronger which contributes to the creation of new innovative ideas. Moreover, companies' culture has been changed dramatically with postmodernism.During the ass, ass company environment was homogeneous, outer directed, and factory based, since at those times a majority of firms believed the strength of stability. On the other hand with the postmodernism, company environment has been shifted to heterogeneous, self centered and participatory business culture. The motivation behind this situation is that companies have become to experience that creation of unique ideas in terms of production of goods or services is very much elated with the diversity of employees. Within an organization where everybody has a different personality, preference, perception etc. T would be more likely to make production that fits customers well. Therefore, in today's world those who can manage disorder and variety more effectively have a better chance to serve well and make sufficient profit. To conclude, with the rise of postmodernist ideas, as Stephen (1992) put forward that firms have been forced to prefer disorder to order, surface to depth, past to present, present to future, heterogeneity to homogeneity, plurality to nonsense, differences to similarities, complexity to simplification, rhetoric to logic and individuality to universality.All in all, the term â€Å"postmodern† has profoundly affected the discipline of marketing as it has a deep influence on almost all social and intellectual endeavors such as sociology, philosophy, politics, history, economics etc. With the rise of postmodern marketing, companies have started to give careful consideration not only to the customer differences but also to their own organizational and cultural struc ture. While constructing a more friendly and participatory organizational environment, impasses have started to offer a variety of solutions and answers to the demand of different customer groups.

IT and Organizational Structure Alignment

Information technology has become a vital aspect to any large corporation. Managing information to effectively balance control and coordination is a challenge to business leaders. Correctly aligning structure with information technology can save valuable time and resources. Understanding the relationships between the flow of information and how it relates the chain of command is important to utilize information. Businesses use a variety of structures to align information technology with the organizational structure. In order to effectively align information technology with an organization's structure, the goals of the company and the goals of the information system must be determined. The development of a new structure to accommodate technology is becoming commonplace in business. For example, USAA an insurance provider decided they needed to increase customer satisfaction by providing faster and more effective service. Prior to the change departments were independent from each other and control was highly centralized. The old organization was preventing quick responses in a company where response time is the single most important criteria for the customer. The company flattened its structure and coordinated departments with information systems. This gave employees decision-making power and allowed for quicker response times to the customer. (Garreth, 379) In a production-based company, the information requirements are different. Hewlett-Packard underwent serious change in organizational structure in 1989. The high-tech company was struggling to provide new products at the rate of its competitors. The CEO traced the problem to the product development process. The process was sequential and was wasting time in a highly competitive industry. He redesigned the hierarchical structure of the company and improved the process. He reduced the time-consuming committee based decision-making process and flattened the structure by eliminating two levels of management. The result was interdependent departments that communicated using information technology. This new structure has dramatically reduced the time it takes to introduce new products to the market (Garreth, 382). Business is constantly changing and an organization must be ready to adapt. In today's constantly changing business world, organizational structure and information systems must constantly be evaluated. An organization must be willing to redesign the structure and determine how IT can streamline the process. The coordination between IT and organizational structure can be directly traced to customer satisfaction and profit. Taking advantage of information technologies can greatly improve the performance of a business.

Supply Chain Management and the Seafood Industry Research Paper

Supply Chain Management and the Seafood Industry - Research Paper Example This globalization has the effect of causing the corporate world to lend greater importance to supply chain management. A fish and seafood supply chain can be described as a set of fishers, agents, processors, distributors, and wholesalers/retailers/food services who together. Action taken on any level will have an effect on the others. Literature Review The retail seafood sector has experienced steady sales gains over the last five years. Rising seafood prices and greater merchandising challenges face the seafood sector as the recession eases and the population becomes more open to dining out. Manufacturers are designing items with unique, new, and innovative flavor profiles, aimed at the consumers seeking both convenience and cost. Literature is also suggesting that retailers focus strongly on in-store marketing and strategies to generate and retain loyal customers. Seasonal items should be appropriately merchandized and cross merchandizing should not be neglected. 2010 fish and se afood sales revenue reached 15.8 billion with a forecasted growth rate of 4.7% over the next five years and sales likely to reach 20 billion dollars (Mitchell, p 8). The Role of Supply Chains in the Global Seafood Crisis Consumption Issues Health/Sanity Risks Brand Image Risks Scarcity/Irregular Quality Business Loss Price Increase Increased Fish Consumption Changes of Diet Preferences; Fish Preferences Health Issues Global North Urbanization: Higher per Capital Consumption Higher Levels in Global North Rising Income Levels in Global South Meat Crisis-Shift of Consumption (Vallejo, p16). Recommendations Analysis shows that a major failure of supply chain management is the lack of traceability. To maintain sustainability supply chains need to function well and information has to flow from end to end. On a more refined level this would translate into consumers being able to make decisions that consider the sustainability of stock and also social and environmental conditions. Implement ation of traceability systems will also help to meet the ever increasing and tightening requirements regarding health and safety for food. This could possibly lead to smaller producers being excluded from International markets. The sophistication of consumers in quickly emerging economies is growing along with regional ones as well. Sustainable fisheries must depend on reducing fishing efforts and developing and implementing traceability mechanisms. In 2006 mega-giant Wal-Mart announced its’ goal to carry 100% MSC certified seafood in their stores by the end of last year. This presented a significant target to competing seafood chains and chain management if they wanted to maintain pace with competitors. Wal-Mart is the only one of 129 North American businesses that sells MSC certified products. This has created a demand in the market for suppliers to meet in supplying retail and restaurant markets with certified seafood which is a huge recommendation in today’s global environment. Conclusion The food service sector is very aware of the sustainability issues in the fish and seafood sector. Many have developed policies towards using sustainable sourcing and are focus on chain management theories in order to implement these policies in the best manner. Many are not predisposed to openly sharing information about their policies or the

Technological Transformations of Society Essay Example | Topics and Well Written Essays - 2750 words - 1

Technological Transformations of Society - Essay Example As the above definition explains, technology is about applying technical means to life. In today’s developing world, technology is all around us. Its presence can be felt in almost all fields of life. Social Networking is no exception. In fact the term social networking itself is a product of innovative technology. Social networking means to socialize via a network which is mostly done online, using some supporting platform. Most social networking websites enable the creation of a personal profile, where members of the network or ‘online family’ can feed their basic information and photographs etc. the members can then connect with other members on the website via platforms associated with these profiles. According to one definition, social networks are: â€Å"Web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.† 2 Face book is one of today’s leading social network websites. According to one survey, people spend three times more time on face book than they do on Google (Ostrow, 2009). The main features of face book include: Face book profile, friend finder, photo and video sharing, news feed, personal wall and face book games. Face book originated as ‘Face mash’ back in 2003 by a Harvard student named Mark Zuckerberg. The privacy policy of ‘Face mash’, which later became as ‘face book’ was criticized and the creator of this program faced many legal suites in this regard (Web hosting report, 2009). Zuckerberg mainly faced criticism against open exchange of data viewable by practically any body on the internet. The privacy policy of face book has been undergoing a lot of changes since its creation. ‘Face mash’, originally meant for Harvard

Carl Lungs major accoplishments and how he influenced the New Thought Term Paper

Carl Lungs major accoplishments and how he influenced the New Thought Movement - Term Paper Example the environment around him was full of well-educated people and chances that would offer more opportunities to joy the absorption of knowledge, his childhood was not as cheerful as the other people’s: he did not care about school much, since he discovered the jealousy of other people at himself. Sometimes he skipped the class using sickness as an excuse, and such a solitary attitude later affected him to form his own introspective identity. After graduating the medicine school, he met Freud in 1907 and worked together for the development of psychoanalysis. However, their relationships cooled down in 1910, and Carl started creating his own theory that would clearly explain about the personalities. Basically, Jung’s theories are based upon the relationship between consciousness and unconsciousness, and he stated that the people’s minds are ingeniously controlled by unconsciousness, without the sense of it. After suggesting the new assumptions that can be summarized into several subdivisions such as archetype, introversion and extroversion, and synchronicity, Carl Jung died on June 6, 1961, in Zunich. (Stevens 1994) Carl Jung emphasized that the unconscious determines a person’s personality. He claimed that the unconscious had two layers. The first was the personal unconscious. This is where a person’s individual memories are stored. The Jung term for the personal unconscious is â€Å"a portion of the unconscious corresponding roughly to the Freudian id.† (Zimbardo Pg.391) This is where the important details are stored when they are repressed or forgotten about. The second layer is the collective unconscious. This is an inaccessible layer that contains all learned experiences. The collective unconscious â€Å"involves a reservoir for instinctive memories which exist in all living people. They bound together generations of human history.† (Zimbardo pg. 391) These bounds of history are called archetypes. Jung also said that the collective unconscious is

LL1014C CRIMINAL LAW I Case Study Example | Topics and Well Written Essays - 2000 words

LL1014C CRIMINAL LAW I - Case Study Example Murder is the specific intent crime and manslaughter is the basic intent crime. If he does not convicted under murder then he will be charged under constructive manslaughter. A person will be liable for murder if he unlawfully killing a reasonable person who is in being under the Queen's Peace with intention to kill [Moloney1, Cunningham 2, Vickers 3] or intention to cause grievous bodily harm [DPP v Smith 4], [Saunders 5]. Murder is unlawful homicide committed with 'malice aforethought' with the penalty of mandatory life imprisonment. 'Malice aforethought' describes the mens rea for a conviction of murder. In this question, Alan's intention was to kill Clive and Betty. May be he will charged under murder. However, if Alan does not convicted under murder then he will be charged under constructive manslaughter. The substance of this offence is that if he kills Clive in the course of doing an unlawful act or constructive manslaughter provided such act is not justified. Thus the 'unlawful act' must satisfy the criteria. Unlawful act must be more than merely negligent act (Andrew v DPP6). In Andrew, D had been driving dangerously s when he killed the deceased. Dennis, an old friend from the pub, staggers over to Alan and gives him a hard slap on the back. Alan stumbles whilst pulling the trigger and shoots a paraffin lamp on the bar. It ignites and the pub catches fire. The prosecution must prove that the death was caus... Alan may claim that Dennis's act was breaking the chain of causation. He can argue that his act was not legal cause of Clive or Betttty's death. However, the landlord of the pub, Ed, has piled beer crates in front of the fire exits so the only escape is through a narrow door. Clive dies in the fire and Betty collapses in the attempted escape. The accused conduct must be a sine qua non of the prohibited consequence. In R v White7 put cyanide in his mother's drink with intent to kill her later his mother was found dead with the glass containing the poisoned drink beside her three parts full. Medical evidence established that she had died of heart failure and not from poisoning. D was acquitted of murder as he had not caused her death and thus there was no actus reus. He was however, convicted of attempted murder. But here Alan's act is legal cause of Clive's death and Dennis's act did not break the chain of causation. Section 1(1) of the Criminal Damage Act 1971 provides that a person who without lawful excuse destroys or damages any property belonging to another intending to destroy or damage any such property or being reckless as to whether any such property would be destroyed or damaged shall be guilty of an offence. Section 1 (3) creates the offence of statutory arson-an offence committed by destroying or damaging property by fire. For the offence to be complete some property must be destroyed or damaged by fire. The damage may of course be quite insignificant (it would be enough, for example, that wood charged) In Cf Parkker8, the court held that no visible flame is necessary. In the Goodfellow9, D was convicted of

Advanced Practice Nursing Assignment Example | Topics and Well Written Essays - 250 words

Advanced Practice Nursing - Assignment Example A nurse is an individual who has the ethical obligation to do good for their patient at all times (non-malevolence). Assisting a person to end his or her life is not considered a good deed by society as it amounts to either murder or manslaughter (Berghs, Dierckx de Casterle and Gastmans, 2004) in spite of the advanced practice nurse has seen the suffering of the patient and diagnosis indicates that nothing can be done and the pain and suffering will only continue. Patient confidentiality also refutes the nurse from informing others including the family members about the decision by the patient to end their life by being assisted by a physician. The issue therefore weighs down the nurse and the guilt is even worse and especially for those who believe that the moral and legal aspect of it overrides the nursing ethics of acting according to the patient’s orders and making the patient happy and comfortable at all times (Dierckx de Casterle, Verpoot, De Bal and Gastmans, 2006). Berghs, M., Dierckx de Casterle, B. and Gastmans, C. (2004). â€Å"The complexity of nurses’ attitudes toward euthanasia: a review of the literature.† Journal of Medical Ethics, vol. 31, pp. 441-446. Dierckx de Casterle, B., Verpoot, C., De Bal, N. and Gastmans, C. (2006). â€Å"Nurses views on their involvement in euthanasia: a qualitative study in Flanders (Belgium).† Journal of Medical Ethics, vol. 32 (4), pp.

Analyze how spiderman fits the classic heroic models while still Essay

Analyze how spiderman fits the classic heroic models while still presenting a uniquely american prespective - Essay Example For example, in the film Spiderman, when the super hero saves her, the character of Aunt May says, â€Å"Everybody loves a hero. People line up for them†¦Ã¢â‚¬ ¦.just to get a glimpse of the one who taught them how to hold on a second longer. I believe theres a hero in all of us, that keeps us honest, gives us strength, makes us noble†¦Ã¢â‚¬ ¦Ã¢â‚¬  In mythology, a classic hero is a character who has a problem and must fight to overcome it. In classic mythology, a hero always had to make a journey and he is required to pass through many tests and ordeals as he comes up against forces of evil, however what ultimately helps him to overcome the ordeal and win is confronting his own nature.(Campbell, 1993). According to Campbell, the mythological hero sets forth from his hut or castle and proceeds to the threshold of adventure. There he must move forward fighting the forces of evil in the world of darkness and evil. When he returns , the boon that he brings is able to restore the world. This hero journey model essentially begins with the introduction of the character and his problem, then it follows him through several stages until he finally gets his reward. This classic pattern is also reiterated in Spiderman, whose alter ego is Peter Parker, the typically conflicted hero who is nerdy and a geek, but who rises above his limitations to achieve self knowledge and becomes a force to reckon with, as he fights the forces of evil so that good can triumph. At first, he is just an ordinary guy who lives with his aunt and Uncle and pines for the girl next door – Mary Jane – who is the shallow but popular school leader’s girlfriend. The threshold of the adventure begins when Parker is bitten by a spider and acquires unusual powers, such as the ability to spin webs, a spider sense which tingles in the presence of evil and superb acrobatic strength. He then begins the

The things we seen- hazardous materials Essay Example | Topics and Well Written Essays - 500 words

The things we seen- hazardous materials - Essay Example The article presents with four incidents associated with the lack of knowledge regarding waste disposal which could have been safely avoided if proper regulations and methods were employed in the first place. The article provides for many important suggestions for the Emergency Responders which need to be taken care of when an incident of toxic material disposal comes up. It indicates the fact that an Emergency Responder should have adequate information regarding the different toxic materials and the methods that may be employed for their disposal. This is because incorrect techniques can result in severe consequences. Proper equipment with the Emergency Responders is also important which include remote drum openers as well as effective apparatus for the checking of the hazardous contents at the sites. The knowledge regarding the mixing of different chemicals should also be known along with the reactions caused by different hazardous substances so that essential decisions can be take n by the Emergency Responder at the site of the incidents. The article reports of four different cases where inappropriate methods of disposal were used.

The Homo Erectus vs Modern Man Essay Example for Free

The Homo Erectus vs Modern Man Essay The 2002 discovery of a1. 77 million year old bones of an old man in Dmanisi, Georgia unveiled fertile grounds for a plethora of information about the Homo erectus. Dmanisi, a village characterized by its medieval ruins, is not far from Tbilisi, Georgia’s capital. Dmanisi has been the focus of archaeologists’ explorations since the early 1990s. Findings up to 2002 were typically comprised of early human fossils. The latest evacuations of 5 Homo erectus vertebrae in 2005 was even more infinitive providing anthropologists with a unique opportunity to make instructive comparisons to modern human beings. Anthropologist Marc Meyer from the University of Philadelphia together with David Lordkipandize and Abesalom Vekua from the Georgian State Museum in Tbilisi said that the vertebrae were compared to those of modern man, chimpanzees and gorillas. It is possible that the ancient Homo erectus spoke to one another. The Homo erectus’ remains unearthed at Dmanisi in 2005 and compared to modern man, chimpanzees and gorillas reveal that the ancient remains were capable of supporting respiratory organs that are necessary for oral speech. Although Meyer notes that it is not possible to prove that prehistoric man spoke, the Homo erectus remains evacuated at Dmanisi did not exhibit respiratory constraints relative to speech. The vertebrae of the Homo erectus, although significantly smaller than that of modern man is vastly similar. The similarities in vertebrae structures are indicative of similar human physical traits in terms of posture, mobility and quite possibly communication. This might explain why there is a large debate over the characterization of a 1. 6 million year old skeleton unearthed in Kenya in 1984. The skeletal remains were small and similar to that of a chimpanzee leaving some scientists to conclude that it was the remains of Homo ergaster rather than a Homo erectus. The fact is, scientists are more inclined to conclude that the Homo erectus was possessed of a speech-friendly physique. Previously, all other Homo genus forms were devoid of the vertebrae supportive of speech and had limited speech range. References Beers, K. ; Odell, L. ; Arpin, G. ; Brinnin, J. and Hermacki, T. (2003) Holt Literature and Language Arts. Holt, Rinehart and Winston Bower, B. and Lobdell, J. (2004) History Alive! Teachers’ Curriculum Institute. National Geographic (April 2005) â€Å"Human Erectus Discovery†. http://ngm. nationalgeographic. com/ngm/0504/feature2/gallery4. html (Retrieved July 7, 2010). The Dmanisi Site (n. d. ). http://www. donsmaps. com/dmanisi. html (Retrieved July 7, 2010).

Risk Analysis And Vulnerability Information Technology Essay

Risk Analysis And Vulnerability Information Technology Essay The term risk management has been established in the last twenty years as an evolution of the term insurance management. The field of risk management includes a huge variety of activities and responsibilities than does insurance management. Risk management is now a widely accepted description of a discipline within most large organizations. Common risks such as building catastrophes, personnel injuries, and automobile accidents, as well as more major threats like product liability, environmental impairment, and employment practices, are the fields of the risk management department in a typical corporation. Although risk management has usually to do with property and loss, nowadays it is considerate to include financial risk management, such as interest rates, foreign exchange rates, and derivatives, but also new types of risks that businesses expose themselves in E-commerce. As the role of risk management has increased, some large companies have begun invest in large-scale programs k nown as enterprise risk management. Risk management involves identifying, analyzing, and taking measures to decrease the exposures to threats towards organization. Risk management uses many techniques, to manage a multiple risks. Every business faces risks, some of which are easy to predict and under special managers control, and others which are apart from unpredictable, are also uncontrollable. Risk management is important for all kind of businesses. More specific, for small businesses, there are many types of threats, such as theft, fire, flood, legal liability, injury, or disability, which can cause serious economical damage, even bankruptcy. These kinds of losses and liabilities can affect companys operations and decrease its profits at very low even to zero level. On the other hand, many large companies are able to hire a risk manager to predict risks and execute a plan to protect the firm against them; unlikely to smaller companies, they dont include a risk manager in their annual budget. Instead, the handling of the threat probably will come from small business owner. ANALYSIS Risk assessment involves the integration of threat, vulnerability, and consequence information. Risk management involves deciding which protective measures to take based on an agreed upon risk reduction strategy. Many models/methodologies have been developed by which threats, vulnerabilities, and risks are integrated and then used to inform the allocation of resources to reduce those risks. Threat Assessment A threat assessment is the first thing to examine in a risk management plan. A variety of threats are being considered in a threat assessment considers such us natural, criminal, terrorist, accidental, etc. for specific facility or location. In order to evaluate the possibility of occurrence for each threat, the assessment should examine all types of information needed. For natural threats, a risk manager should determine the credibility of the given threat by using historical data concerning frequency of occurrence for given natural disasters such as tornadoes, hurricanes, floods, fire, or earthquakes. For criminal threats, the facility maybe is threatened from many types of criminal activities and that is why a risk manager should examine the crime rates in the surrounding area. Of course, the type of assets and activity which are taking place in the facility may also increase the possibility of a criminal attack by external or even internal aggressors. Furthermore the type of assets and activity which are taking place in the facility will also relate directly to the possibility of different types of accidents. For example, if heavy industrial machinery are utilized by employees, then they will be at higher risk for serious or life-threatening accidents than employees in a typical office building. For terrorist threats, the attractiveness of the facility as a target is a major consideration. In addition, the type of terrorist act may vary based on the potential adversary and the method of attack most likely to be successful for a given scenario. In general, the likelihood of terrorist attacks cannot be quantified statistically since terrorism is, by its very nature, random. Hence, when considering terrorist threats, the concept of developing credible threat packages is important. To determine vulnerabilities, use the matrix to interview personnel, review previous security incidents, and examine audit and system records and system documentation. Contact vendors for reports of known system vulnerabilities, check advisory Web sites and look for security issues by using automated tools. Then, evaluate the vulnerabilities while considering their number and nature and any countermeasures in place (discussed further next week). Using the matrix, what vulnerabilities exist in the organizations physical areas as applied to information security? Analyze findings from your observations and personnel interviews, risk assessment and historical site surveys, reviews of written and informal procedures and audit trail data, and any other research, like diagrams, practice drills, etc. Using these findings, determine what vulnerabilities exist in the organizations administration, policies and documentation area, and in the organizations personnel practices. Consider the organizations communications/network connectivity and in the computer system itself. Once the threat levels have been identified and quantified, evaluate the vulnerability. B. Vulnerability Assessment After identifying all existing threats, we have to perform a vulnerability assessment. Vulnerability assessment evaluates the impact of loss that any pre reported threat can cause after a successful attack. The evaluated degree of the damage that emanatates from such an attack is determined by Impact of loss. For achieving the properly definition of the impact of loss a threat is able to cause, a key component is needed. Each facility must be examined on its owned definitions. Below we can see some definitions for impact of loss in a company that serves the public. Devastating: In this case the facility is damaged and there is a need of repair in most of its items or assets. For that reason, the organization is forced to reduce the number of visitors in a certain degree for several period of time. Severe: In this case a part of the facility has been damaged or partially contaminated because of several events such as fire, extreme rain, smoke etc. Examples include partial structure breach resulting in weather/water, smoke, impact, or fire damage to some areas. Some items/assets in the facility are damaged beyond repair, but the facility remains mostly intact. The entire facility may be closed for a period of up to two weeks and a portion of the facility may be closed for an extended period of time (more than one month). Some assets may need to be moved to remote locations to protect them from environmental damage. The number of visitors to the facility and others in the organization may be reduced by up to 50% for a limited period of time. Noticeable: The facility is temporarily closed or unable to operate, but can continue without an interruption of more than one day. A limited number of assets may be damaged, but the majority of the facility is not affected. The number of visitors to the facility and others in the organization may be reduced by up to 25% for a limited period of time. Minor: The facility experiences no significant impact on operations (downtime is less than four hours) and there is no loss of major assets. C. Risk Analysis Vulnerability A combination of the impact of loss rating and the vulnerability rating can be used to evaluate the potential risk to the facility from a given threat. Vulnerability is defined to be a combination of the attractiveness of a facility as a target and the level of deterrence and/or defense provided by the existing countermeasures. Target attractiveness is a measure of the asset or facility in the eyes of an aggressor and is influenced by the function and/or symbolic importance of the facility. Sample definitions for risk ratings are as follows: Very High: This is a high profile facility that provides a very attractive target for potential adversaries, and the level of deterrence and/or defense provided by the existing countermeasures is inadequate. Countermeasures recommended to mitigate these risks should be implemented as soon as possible. High: This is a high profile regional facility or a moderate profile national facility that provides an attractive target and/or the level of deterrence and/or defense provided by the existing countermeasures is inadequate. Countermeasures recommended to mitigate these risks should be implemented as soon as possible. Moderate: This is a moderate profile facility (not well known outside the local area or region) that provides a potential target and/or the level of deterrence and/or defense provided by the existing countermeasures is marginally adequate. Countermeasure implementation should be planned in the near future Low: This is not a high profile facility and provides a possible target and/or the level of deterrence and/or defense provided by the existing countermeasures is adequate. Countermeasure implementation will enhance security, but is of less urgency than the above risks. The vulnerability assessment may also include detailed analysis of the potential impact of loss from an explosive, chemical, or biological attack. Professionals with specific training and experience in these areas are required to perform these detailed analyses. A sample of the type of output that can be generated by a detailed explosive analysis can also be shown graphically. A graphic representation of the potential damage to a facility from an explosive attack allows a building owner to quickly interpret the results of the analysis, although a more fully detailed and quantitative engineering response would be required to design a retrofit upgrade. In addition, similar representations can be used to depict the response of an upgraded facility to the same explosive threat. This allows a building owner to interpret the potential benefit that can be achieved by implementing various structural upgrades to the building frame, wall, roof, and/or windows. D. Upgrade Recommendations Based on the findings from the risk analysis, the next step in the process is to identify countermeasure upgrades that will lower the various levels of risk. If minimum standard countermeasures for a given facility level are not currently present, these countermeasures should automatically be included in the upgrade recommendations. Additional countermeasure upgrades above the minimum standards should be recommended as necessary to address the specific threats identified for the facility. The estimated capital cost of implementing the recommended countermeasures is usually provided in the threat/vulnerability assessment report. The estimated installation and operating costs for the recommended countermeasures are also usually provided in the threat/vulnerability assessment report. All operating costs are customarily estimated on a per year basis. E. Re-Evaluation of Risks The implementation of the recommended security and/or structural upgrades should have a positive effect on the impact of loss and/or the vulnerability ratings for each threat. The final step in the process is to re-evaluate these two ratings for each threat in light of the recommended upgrades. Using an exterior explosive threat as an example, the installation of window retrofits (i.e., security window film, laminated glass, etc.) will not prevent the explosive attack from occurring, but it should reduce the impact of loss/injury caused by hazardous flying glass. Therefore, the impact of loss rating for an explosive threat would improve, but the vulnerability rating would stay the same. CONCLUSION A Generic Model for Assessing and Integrating Threat, Vulnerability, and Risk Many models/methodologies have been developed by which threats, vulnerabilities, and risks are integrated and then used to inform the cost-effective allocation of resources to reduce those risks. For this report, CRS reviewed vulnerability assessment models or methodologies, including some developed and used, to varying degrees, in certain selected sectors SUGGESTIONS Using Assessments to Identify and Prioritize Risk Reduction Activities. Identify Ways to Reduce Risk. Risks can be reduced in a number of ways: by reducing threats (e.g. through eliminating or intercepting the adversary before he strikes); by reducing vulnerabilities (e.g. harden or toughen the asset to withstand the attack); or, by reducing the impact or consequences (e.g. build back-ups systems or isolate facilities from major populations). For each potential countermeasure, the benefit in risk reduction should also be determined.26 More than one countermeasure may exist for a particular asset, or one countermeasure may reduce the risk for a number of assets. Multiple countermeasures should be assessed together to determine their net effects. The analyst should also assess the feasibility of the countermeasure. The cost of each countermeasure must also be determined. Costs, too, are multidimensional. There may be up-front financial costs with associated materials, equipment, installation, and training. There are also longer term operational costs of the new protective measures, including maintenance and repair. There may also be operational costs associated with changes to overall operations. Costs also include time and impact on staff, customers, and vendors, etc. Expenditures on the protection of assets also results in opportunity costs, i.e. costs associated with not being able to invest those resources in something else. Prioritize and Decide In What to Invest. Once a set of countermeasures have been assessed and characterized by their impact on risk, feasibility, and cost, priorities may be set. Decision makers would have to come to a consensus on which risk reduction strategy to use to set priorities. Most of the methods reviewed suggest a cost-effective selection process (i.e. implementation of the risk-reduction method(s) should not cost more than the benefit derivedby the reduced risk). Cost-effectiveness could also imply that the country invest in risk reduction to the point where the marginal cost to society equals the marginal benefit. Alternatively, given a fixed budget, cost-effectiveness might imply investing in protections that maximize the benefits for that investment. Countermeasures that lower risk to a number of assets may prove to be most cost-effective. Also, focusing attention on those assets associated with the highest risks may yield the greatest risk reduction and be one way to implement a cost effective approach. While cost-effectiveness is usually the recommended measure for setting priorities, decision makers may use others. For example, decision makers may be risk averse. In other words, even if the chance of an attack is small, or the potential target is not particularly vulnerable, the consequences may be too adverse to contemplate. In this case, decision makers may wish to bear the costs of additional protection that exceed the expected reduction in risk. Roper notes, however, that, in general, protection costs should not exceed a reasonable percentage of the total value of the asset.2 Another measure by which to select protective actions might be to favor maximizing the number or geographical distribution of assets for which risks are reduced. Alternatively, decision makers might want to focus efforts on reducing a specific threat scenario (e.g. dirty bombs) or protecting specific targets (e.g. events where large numbers of people attend). The electric utility checklist states that the ultimate goal of risk management is to select and implement security improvements to achieve an acceptable level of risk at an acceptable cost. The concept of acceptable risk is mentioned in a number of methodologies, and it needs to be determined by decision makers After selecting which protective measures to pursue, programs, responsibilities, and mechanisms for implementing them must be established. Many of the reviewed methodologies conclude with the recommendation to revisit the analysis on a regular basis.

Media Manipulation Exposed in George Orwells Shooting an Elephant Essa

Media Manipulation Exposed in George Orwell's â€Å"Shooting an Elephant† The phrase â€Å"the power of the press† is used often, but what exactly is the power of the press? Since the beginning of news reporting, it’s been known that what actually gets into the news reports is monitored and carefully picked by higher authorities. What isn’t widely known, however, is that the media can use specific wording and phrases that, on the surface, look like normal news coverage, but are actually a technique of the media to control the images people see and the words they hear and read. From this, people then form their ideals, but are these actually ideals of those people if the media from which they based them off of was controlled to begin with? It is the power of the press to control and manipulate the public’s ideals by what is released in the media. In childhood, it’s evident from the start that the parents are the ones who hold the power. As the child grows and develops, the parents show him that they are in control by correcting the things he does wrong and by making it clear that they know more than he does about life. Until the child is old enough to create his own ideals of what is right and what is wrong, the parents shape his ideals for him. As the child grows older, however, the parents relinquish this hold on him and allow him to form his own ideals of the world around him. But as he ventures out in the world, is he actually forming his own ideals, or is he still being shaped by an even larger, more powerful source? In George Orwell’s Shooting an Elephant, Orwell suggests just that; one can form his own ideals, but they will either be changed by the media (symbolized in his essay by the Burmese natives) or constructed from... ...d and has left them with only the ideals which the press wanted them to have in the first place. The power of the press is not to share the truth about everything; it is the power to control what everyone thinks about everything. Works Cited Crocker, Brandon. â€Å"What Really Matters.† The American Spectator. 11 May 2004. Farah, May. Rev. of About Baghdad, pro. Sinan Antoon. The Daily Star. 30 June 2004. Franklin, H. Bruce. â€Å"From Realism to Virtual Reality: Images of America’s Wars.† The Brief Arlington Reader. Ed. Nancy Perry. Boston: Bedford/St. Martin’s, 2004. 384-400. Murphy, Maureen Clare. Rev. of Peace, Propaganda, and the Promised Land, dir. Bathsheba Ratzkoff & Sut Jhally. The Electronic Intifada 26 March 2004. Orwell, George. â€Å"Shooting an Elephant.† The Brief Arlington Reader. Ed. Nancy Perry. Boston: Bedford/St. Martin’s, 2004. 334-339. Media Manipulation Exposed in George Orwell's Shooting an Elephant Essa Media Manipulation Exposed in George Orwell's â€Å"Shooting an Elephant† The phrase â€Å"the power of the press† is used often, but what exactly is the power of the press? Since the beginning of news reporting, it’s been known that what actually gets into the news reports is monitored and carefully picked by higher authorities. What isn’t widely known, however, is that the media can use specific wording and phrases that, on the surface, look like normal news coverage, but are actually a technique of the media to control the images people see and the words they hear and read. From this, people then form their ideals, but are these actually ideals of those people if the media from which they based them off of was controlled to begin with? It is the power of the press to control and manipulate the public’s ideals by what is released in the media. In childhood, it’s evident from the start that the parents are the ones who hold the power. As the child grows and develops, the parents show him that they are in control by correcting the things he does wrong and by making it clear that they know more than he does about life. Until the child is old enough to create his own ideals of what is right and what is wrong, the parents shape his ideals for him. As the child grows older, however, the parents relinquish this hold on him and allow him to form his own ideals of the world around him. But as he ventures out in the world, is he actually forming his own ideals, or is he still being shaped by an even larger, more powerful source? In George Orwell’s Shooting an Elephant, Orwell suggests just that; one can form his own ideals, but they will either be changed by the media (symbolized in his essay by the Burmese natives) or constructed from... ...d and has left them with only the ideals which the press wanted them to have in the first place. The power of the press is not to share the truth about everything; it is the power to control what everyone thinks about everything. Works Cited Crocker, Brandon. â€Å"What Really Matters.† The American Spectator. 11 May 2004. Farah, May. Rev. of About Baghdad, pro. Sinan Antoon. The Daily Star. 30 June 2004. Franklin, H. Bruce. â€Å"From Realism to Virtual Reality: Images of America’s Wars.† The Brief Arlington Reader. Ed. Nancy Perry. Boston: Bedford/St. Martin’s, 2004. 384-400. Murphy, Maureen Clare. Rev. of Peace, Propaganda, and the Promised Land, dir. Bathsheba Ratzkoff & Sut Jhally. The Electronic Intifada 26 March 2004. Orwell, George. â€Å"Shooting an Elephant.† The Brief Arlington Reader. Ed. Nancy Perry. Boston: Bedford/St. Martin’s, 2004. 334-339.

Xenotransplants - Animal to Human Organ Transplants Essay -- Argumenta

Xenotransplants - Animal to Human Organ Transplants We should NOT risk the human race for the benefit of the few! When asked how he feels about the advancement of science to places that were once notions to be the job of the creator, Dr. Martin Luther King replies by saying, â€Å"Cowardice asks is it safe? Expedience asks is it political? Vanity asks is it popular? But the conscience asks is it right?† This essay is about animal to human organ transplants otherwise known as Xenotransplants. Even though this procedure is meant to save lives, it is giving rise to metaphoric Frankenstein’s monsters and putting some aspects of the Human Race at risk. This essay will discuss diseases that can jump species and cause catastrophic dangers for humans such as Ebola and AIDS which the human population has no resistance towards. I will also explore the different religious view points on Xenotransplantation. I believe it is important to first explain what this procedure is about and how safe it is, keeping in mind the fact that four thousand people die each year waiting for human organs. So, what is Xenotransplantation? Xeno means strange or foreign. The term is used to describe a transplant between any two species of animals, including humans. Xenotransplantation usually refers to a procedure in which an organ, such as kidney or liver or live cells (such as brain cells) from a healthy animal are grafted or transplanted into a human patient. The transplanted materials are called xenotransplants or xenografts. Plus, there are certain kinds of xenotransplants which are not true transplants at all, because the animal organ or cells stay outside the patient’s body. These are called extra-corporeal (or outside the bod... ...Christian Barnard in South Africa. Today, comical movies such as the â€Å"animal", are being made about transplants and maybe it is a way to change the attitude of the public towards such transplantations. I believe it a personal choice and should be left to the individual to decide and not the temple that they belong to. However, as humans we are changing the normal speed of evolution and destroying the natural order of nature, bad or good. Yes, we do have the technology; but do we have the right to do it? I think not! Works Cited Parkins, Keith â€Å" Animal-to-Human Transplants† September 1999 http://www.heureka.clara.net/gain/x-trans.htm (5/10/2001) â€Å"Xenotransplantation: Animal Organs to save human lives† 2000 http://dukenews.duke.edu/Med/xenobkgd.htm (5/11/2001) Fanjoy, Sylvia â€Å"Public consultation on xenotransplantation† http://www.xeno.cpha.ca/(5/11/2001) Xenotransplants - Animal to Human Organ Transplants Essay -- Argumenta Xenotransplants - Animal to Human Organ Transplants We should NOT risk the human race for the benefit of the few! When asked how he feels about the advancement of science to places that were once notions to be the job of the creator, Dr. Martin Luther King replies by saying, â€Å"Cowardice asks is it safe? Expedience asks is it political? Vanity asks is it popular? But the conscience asks is it right?† This essay is about animal to human organ transplants otherwise known as Xenotransplants. Even though this procedure is meant to save lives, it is giving rise to metaphoric Frankenstein’s monsters and putting some aspects of the Human Race at risk. This essay will discuss diseases that can jump species and cause catastrophic dangers for humans such as Ebola and AIDS which the human population has no resistance towards. I will also explore the different religious view points on Xenotransplantation. I believe it is important to first explain what this procedure is about and how safe it is, keeping in mind the fact that four thousand people die each year waiting for human organs. So, what is Xenotransplantation? Xeno means strange or foreign. The term is used to describe a transplant between any two species of animals, including humans. Xenotransplantation usually refers to a procedure in which an organ, such as kidney or liver or live cells (such as brain cells) from a healthy animal are grafted or transplanted into a human patient. The transplanted materials are called xenotransplants or xenografts. Plus, there are certain kinds of xenotransplants which are not true transplants at all, because the animal organ or cells stay outside the patient’s body. These are called extra-corporeal (or outside the bod... ...Christian Barnard in South Africa. Today, comical movies such as the â€Å"animal", are being made about transplants and maybe it is a way to change the attitude of the public towards such transplantations. I believe it a personal choice and should be left to the individual to decide and not the temple that they belong to. However, as humans we are changing the normal speed of evolution and destroying the natural order of nature, bad or good. Yes, we do have the technology; but do we have the right to do it? I think not! Works Cited Parkins, Keith â€Å" Animal-to-Human Transplants† September 1999 http://www.heureka.clara.net/gain/x-trans.htm (5/10/2001) â€Å"Xenotransplantation: Animal Organs to save human lives† 2000 http://dukenews.duke.edu/Med/xenobkgd.htm (5/11/2001) Fanjoy, Sylvia â€Å"Public consultation on xenotransplantation† http://www.xeno.cpha.ca/(5/11/2001)

The Use Of Animal Imagery In Othello Essay -- William Shakespeare

In William Shakespeare’s play â€Å"Othello† the use of animal imagery was evident throughout the telling of the story. Shakespeare explained several characters actions by comparing them to similarities in animals. The characters in â€Å"Othello† were often depicted as having animal-like characteristics. Some characters were even compared to animals by other characters in the play. By defining characters in terms of these characteristics one can get a clear description of what the character is doing or saying as compared to certain animals.   Ã‚  Ã‚  Ã‚  Ã‚  In this paper I hope to give examples of animal imagery used in â€Å"Othello† that assist in explaining the play. The specific examples I present will describe a character either as seen by himself or by a fellow character.   Ã‚  Ã‚  Ã‚  Ã‚  The first use of animal imagery I noted occurred came in Act One when Iago, Othello’s standard bearer, has awaken Brabantio, who was a Venetian senator and the father of Desdemona, to tell him that Othello has taken his daughter Desdemona, and as they speak is making love to her. Iago was attempting to instigate a fight between Othello and Brabantio, using Desdemona as the bait. Iago stated, â€Å"Your heart is burst. You have lost half your soul. Even now, now, very now, and old black ram is tupping your white ewe† (p. 13). In that statement Iago was comparing Othello to an old black ram by comparing Othello’s skin color to that of the black ram’s, and the white ewe, a young female sheep, to Desdemona. Shakespeare was trying to illustrate in his writing the act of and old black man making love to a young white woman. The use of a black ram and a white ewe to compare Othello and Desdemona helped in the visualization of their affair.   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare displayed animal imagery again in Act Two when Cassio was explaining to Iago that if he had as many mouths as Hydra, a many headed monster slain by Hercules, he could silence the many questions asked of him. In this Shakespeare presented Cassio as being burdened by many questions that he could not answer all at once, but if he had as many mouths as Hydra it would be more accessible for him to do so. Cassio said, â€Å"I will ask him for my place again; he shall tell me I am a drunkard! Has I as many mouths as Hydra, such an answer would stop them all† (p.101). Cassio was explaining to Iago that if he went to Othello now... ...eceptive tears. Desdemona, in the eyes of Othello, was not sorry, but was rather hiding something from him. Shakespeare’s use of animal imagery here was similar to his earlier uses. Shakespeare was trying to display a woman, who in the mind of her husband, was crying tears of deception. Othello had let his mind be so altered by Iago’s lies, that he had even began to believe everything he said. This action of Othello was fueled by his earlier animal-like change caused by Iago.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, Shakespeare’s use of animal imagery in â€Å"Othello† was crucial to the description of the story. In â€Å"Othello† certain scenes would have been harder to understand or relate to if it was not for the animal imagery related to it. Shakespeare’s comparison of characters to certain animals is unlike any other’s. Shakespeare’s portray of a character’s emotions and thoughts through animal imagery helped in the understanding of that particular scene. Lastly, without the vivid comparisons of animals and characters, this play would undoubtedly have been more complicated to both interpret and understand. Works Cited Shakespeare, William. Othello. Toronto: Pocket Books, 2008.

Behavioral Implications Of Biological Developmental Changes In The Human Past

Behavioral patterns of the humans are no less influential in its biological development. In fact, one had complemented the other in many ways, and it is a never ending process. It is this process which have manifested in humans the most, after they justified their candidature before natural selection through its various stages of evolution, ranging from bipedalism to the development of language, save the development of brain-size in between.As behavior is found to be mostly species-specific, it speaks of its biological connection; on the other hand, biological development also keeps track of the behavioral changes and adapts to them, all the while environment playing a catalyst between (Descent, 2007). It's like gene-text facilitating the course of behavior and behavior at other times, influenced by the environment, scripting new traits in the gene-text.Some might call humans lucky to find the environment conducive to reach this stage, some would stress on the fact that bipedalism ho lds the key, while some other would stress on the behavior that humans achieved after bipedalism through the development of brain. Thus this essay explores the behavioral implications of biological developmental change, before coming to the conclusion of holding both equally responsible and complementing to each other. Bipedalism Two-legged activities are called bipedalism (bi=two, and pedalism= pedaling acts).It basically covers the four states of movement through a pair of legs, such as standing, walking, running and hopping. It has long evolving history among the vertebrates, ranging from dinosaurs to birds, save the ostrich, who has an estimated speed of 65 km per hour that once matched by the maniraptors, now in the extinct list of dinosaurs (Bipedalism, 2003). However, bipedalism is not a habit of those who have four legs, like the larger section of mammals.However, to match with the uniqueness of nature's diversity, the kangaroos lead in representing the mammals who use biped al movement, through hopping. But it is the humans who provided more variation in their bipedal movements, while the gibbons and giant pangolins prove to be distantly resembling to it. Understandably, bipedalism involves a firm ground beneath the feet; and that takes away the amphibians' scope to earn this scope. More so, it is mostly a reared-up action and barring a few instances of some lizards and cockroaches this action is also unfamiliar in arthropods.Same can be said about the reptilians. With exception being the rule of the nature, two kinds of octopus are seen to resort to bipedal movement at times or some of the animals can be trained to exploit the bipedal movement. , much like the humans who can train themselves to walk on their hands. These are deviations and have no bearing to the mainstream evolution. Bipedalism is considered to be one of the major causes of bringing humans where they are today. The reasons are far too many, as they range from elevation of perception t o the improved condition of survival.Between them lies the factors like utilization of free hands, swimming, faster movement, greater reach, etc. , that speak of several advantages of adapting to the living conditions. This trait has evolved independently, that is, not in a set pattern, having various lineages. As for example, the lizards, the recognized pioneer in bipedalism, have a proven track record of this since 290 million years! Dinosaurs and birds follow closely with their record of 230 million years, much before the groups of extant mammals resorted to bipedalism, mostly evolved independently.However the quest to find the reasons behind this elevation of humans fetch us 12 hypotheses and also points at the fact that the human brain-size could develop only after attaining bipedalism. Brain Development Bipedalism facilitated the humans with a new kind of freedom that they enjoyed with hands, letting them to be more organized in their survival and developmental processes. Howe ver, the gradual manifestation of intelligence in humans has a complex process, and still invites lot of research and observation.Charles Darwin attributed its development in humans as an evolution through the process of natural selection, where humans have become successful in manipulating the brain-body ratio, as well as the development of brain-size for a longer period after birth, rather than other creatures (Creationists, 2007). Overall the situations proved more conducive for the humans to develop their brain-size, like the bipedalism, or front-facing, binocular vision. The work-power of the two hands saved free zone for the brain for them, which led to the exploration of new avenues, thereby increasing the horizons of thinking through more number of activities.Once they adapted to giving birth to their offspring with soft skull that would grow on later, the humans were the decided master of the Earth. The evolution of intelligence always follows a pattern, where, a solution t o a problem takes the solver to another plane, where it faces a new set of problems – upon solving which, it again arrives at another plane to face the similar situation; in the process its thought-processing faculty also fights to gear up for the new challenge, finally succeeding in increasing its ability.Humans, after discovering their new life in the post bipedalism era, when they also had the scope to develop their brain-size in the post-natal period, faced the challenge of securing their offspring, who proved to be totally unfit to survive alone. This situation forced them to remain in groups and explore the ways to enhance the communication among the group members.This state again, commanded for using the brain more than earlier, and responding rightly to that challenge, the humans arrived at a new plain of existence, where they could mastermind their ventures and be joyous with more productivity, with the more secured system for their offspring. The power of interperso nal communication earmarked the new bend in the history of development of humans and finally propelled them to an astoundingly different height from the rest of all other creatures of the earth, with sophisticated set of body and brain complementing each other.Language Faculty The advent of the concept of communication gradually helped humans to shape their behavior, and those acquired traits again worked on their biological evolution apropos their interdependency. As like in its earlier stages where the new solutions fetched new problems which ultimately proved ladder to another developed state of being, the progress of language also had a similar route and is still evolving on with time. It started with signs and sounds and finally followed by the scripture forms, all generated with the intensity to express the ideas bubbling within.The behavioral process at this stage dealt with the urge to create the identity of the individual and the group; another new challenge with the invita tion of reaching another plane of refined existence. They then started identifying various sounds as the representative of various emotions, and needs; with time, these set ideas gave birth to proto-language, which, it could be well-assumed, were influenced and conditioned by the environment, much the way it helped them to achieve bipedalism, and thereafter the larger brain-size.Now it worked on to them find their identity, which generated the races with their certain features distinguishable from one group to another. This tendency of uniqueness gave way to the quest of tracing the uniqueness in an individual greater than ever, and in the process, the started reshaping the language by broadening its base from sound to scriptures, the cuneiforms. These activities also helped to serve the group or the race, helped to maintain the balance in the demand and supply ratio of the resources, it again indicated towards a better state of living with every requisites of it being more organize d and handy (Scientists, 2003).Thus a new avenue of collective living was opened with the cohesion in language. Some also earmark this period as the involuntary manifestation of the desire to form better society or race, a period of precursor of eugenics in the recent times; some attribute this stage as the moment before the giant leap of the civilization. However, concepts apart, there is no doubt that the advent of language among humans helped them to find their ways and means of more comfortable life-style and that attributed further to the evolution of their body that gradually adapted to that newly acquired lifestyle.CONCLUSION The history of the evolution of humans may be counted from the natural selection to the time from when humans started selecting their living conditions. Between these two poles, lie millions of years of graduation or probation period entwined with millions of influencing factors, in which its behavioral patterns and biological developments played stellar roles, both being interdependent and determiner of the development of the other.Likewise, it's the bipedalism facilitating the development of the brain, and then brain's behavior affecting the working pattern of the humans, which in turn influencing the body to adapt to that new working condition, and again that acquired new formation of the body ventures to some new action which is supported by the brain.. this never-ending process of evolution is still on; with body, brain and environment, all the three components achieving new dimensions, nevertheless influencing one another as ever.It can be said, thus, the human past is a fascinating, interactive journey of body and brain (the determiner of behavior), where environment all along served the input for the development of both. In the maze of body-brain communication, any of them can rule over the other, depending on the situation, i. e. , the state of environment, who works on as a stimuli, be in on the mental or on the physical plane. Ends BIBLIOGRAPHY Adaptation by Natural Selection. http://www2. wwnorton. com/college/anthro/bioanth/ch1/welcome. htm. Retrieved on march 28, 2007 Bipedalism http://www. stanford. edu/~harryg/protected/chp15.htm Retrieved on march 28, 2007 â€Å"Creationists Arguments: Brain Sizes† http://www. talkorigins. org/faqs/homs/a_brains. html â€Å"Evolution of Man†, BBC http://www. bbc. co. uk/sn/prehistoric_life/human/human_evolution/index. shtml : Retrieved on march 29, 2007 â€Å"Human evolution†, http://en. wikipedia. org/wiki/Human_evolution , Retrieved on march 29, 2007 Press release. â€Å"Scientists discover hominid cranium in Ethiopia†.. Indiana University (March 27, 2006). Retrieved on march 30, 2007 â€Å"The Descent of Man† http://en. wikipedia. org/wiki/The_Descent_of_Man%2C_and_Selection_in_Relati on_to_Sex Retrieved on march 27, 2007

Materials and Inventory Essay

In the S, T, and P facilities, it has been identified that some of the manufacturing processes are related with one another. Due to the interrelatedness and the other problems seen from the different facilities, it is seen that a problem from one facility affects the others. This is observed to be especially true for the area of the management and inventory control. Materials management is oftentimes associated to inventory control and this is defined as the act of â€Å"managing the organization’s raw materials, work-in-process, finished goods, and products in-transit† (Griffin, 2002 as cited in Adam & Sammon, 2004, p. 28). The primary focus of the materials and inventory management involve being accountable for all WIP and stock, coordination with the suppliers in order to organize production requirements, maintain a desirable inventory level, manage the processes related to physical inventory audits, establish automated forms of inventory systems, manage the condition and coding of the materials, coordinate with or manage the purchasing department, discuss with major suppliers regarding the prices and terms, choose new suppliers, ensure that the methods in existence are in sync with the changes in the environment (Charvet, 1997). The importance of these processes would lie on the need for materials and inventory in creating a long-term advantage in terms of competitive grounds (Jamal et al., 2007). Upon a review of the situation for the three facilities, there are several findings that are worth noting. First, the frequency as to when the accessory parts run out in S facility is seen to be declared on a habitual interval. The causes and implications of this could include that the T and P facilities are not able to meet the demands of the S facility because identification of the quantity is not fully carried out by the T and P facilities. Moreover, it could be that there are problems with the shipping schedule from the T and P facilities wherein the time as to when the accessories are needed in the S facilities is not clearly identified or unknown that is why shipments are not organized. Second, formal receipt of the materials needed for production in the T and P facilities is not present as well as a system in order to reflect this to have arrived at the T and P facilities in order to acknowledge the shipment from the S facility. The establishment of a system would also entail the need for the creation of a formal receiving dock where shipments pass through. It allows for the inspection of the shipments and the respective entry into the inventory system of the respective facility. Third, concerns arise, too, with the wasted productions due to malfunctioning equipment or wrong materials used. Incidences such as this could be experienced when routine maintenance on the equipment and evaluation of the materials is not carried out to ensure that errors are minimized. In light of the problems identified for the materials and inventory aspect, there are recommended measures that are used in order to resolve the problems. First, it is necessary for the facilities to have a computerized inventory system wherein the necessary parts are interrelated with one another. The benefit derived from having a computerized system for the inventory control is attributed to its ability to organize the data of the organization in an efficient manner and the reduced costs associated with inventory control (Palmer, 2005). Second, there is the need to provide for a receiving dock for the shipments wherein the materials shipped are immediately entered into the system to reflect both an acknowledgement receipt and confirmation to the other facility from which it came from. This makes inventory easier as it is done as the shipments are brought in which means that it is always update. Third, training with regard to the evaluation and maintenance of the equipment should be provided to the employees who are responsible for this. Likewise, there should be a regular schedule for assessment of equipment condition and materials to ensure that disruptions and errors are kept to a minimum. References Adam, F. & Sammon, D. (2004). The enterprise resource planning decade: Lessons learned and issues for the future. Hershey, PA: Idea Group Publishing. Charvet, S. (1997). Words that change minds: Mastering the language of influence. (2nd ed. ). Author’s Choice Publishing. Dubuque, IO: Kendall Hunt Publishing Company. Jamal, N. M. , Mastor, N. H. , Saat, M. M. , Ahmad, M. F. , and Abdullah, D. F. (2007). Cost and management accounting: An introduction. Johor Darul Ta’zim: Muapaat Jaya Percitakan Sdn. Bhd. Palmer,D. (2005). Maintenance planning and scheduling handbook. New York, NY: McGraw-Hill Professional.

Pop Culture Essay

Throughout, history popular culture has been a common factor in everyday life. The identity of popular culture is seen through many elements of art. It was derived from artifacts and styles of human expressions developed from the creativity of ordinary people, and circulate among people according to their interests, preferences, and tastes. For example, music, fashion, people, stereotypes, and social rituals all play a role in the development of what is known today as pop culture society. These elements have shape society to behave and think a certain way, all in which are seen to have a more negative impact to the public rather than promote positive influences. Moreover, we will examine three main elements of popular culture that affect the American culture on a day to day basis. â€Å"Stereotypes, social rituals, and arts are all elements of popular culture that have been adopted and appeals to large masses of people, normally the middle class citizens† . Thus, popular culture comes from people; it is not just given to them. This perspective tears away at distinctions typically made between producers and consumers of cultural material. According to Webster stereotypes are oversimplified opinion, prejudiced attitude, or uncritical judgment. For example, â€Å"people develop conceptions about certain groups of people because of what we see on television and use these generalizations in everyday life, such as Gender and where the media portrays ones masculinity and femininity† 2. Stereotypes can be seen with real or imaginary people or objects. For example, real icons such as expensive cars can be portrayed as a person being wealthy with luxury. Imaginary icons are things such as Bat mobiles or spaceships that are seen as a â€Å"warp speeding icon expressing in truly magical ways- faster than light travel, to demonstrate power beyond discovery† 3. Other real or imaginary stereotypes are heroes. For instances, Martin Luther King Jr. is a known for leading many Americans to freedom from slavery and racism. On the hand, Superman is an imaginary hero that saves the world from danger. These stereotypes have shaped America’s beliefs to be based on judgments of their own opinions as opposed to the truth. Social Rituals consist of â€Å"highly patterned symbolic events in which we all participate as a way of marking important passages in our individual lives or in society as a whole† 4. For example, holidays such as Christmas which is only celebrated by some who believe in decorating and exchanging gifts for the birth of Jesus Christ. However, others prefer not to engage in certain holidays or activities. Moreover, rituals integrate with heroes and icons that are built from a base structure of hierarchy. For example, voting is a common social ritual that plays a significant role in many American’s life. After voting, many constituency wear clothing to symbolize their heroic effort or support for the candidate they endorsed. Art is one the largest rooms of pop culture with a vast and diverse amount of subdivisions. Art includes; magazines, movies, television, recordings, comic books and others. Art correlates with all forms of pop culture and its affects with society. For example, books discuss heroes, icons, stereotypes, people, myth, beliefs and values. All of these elements interact with one another and result in moving to another room that leads to other possibly subcategories. Thus, arts are group together based upon shared characteristics which are known to both popular artist and the audience. Pop Culture is a trend that many learn about through film, media, music, people, fashion and others. These trends can sometime have a negative effect on the way society may behave or act to certain situations. For instances, many people use stereotypes to judge others or relate their lives to those individuals. In addition, others use heroes whether they are real or imaginary to compare and contrast their way of living. On the other hand, there are other elements of pop culture that make up these special trends. For example, social rituals is another element that allows people to express themselves based on their belief, things such as holidays, voting, and weddings. Lastly, Art is the element of diversity it relates to all subcategories of pop culture, within these categories all elements interact and form other elements.

Product Design Process

Product design process There are various product design processes and they are all focused on different aspects. The process shown below is â€Å"The Seven Universal Stages of Creative Problem-Solving,† outlined by Don Koberg and Jim Bagnell. It helps designers formulate their product from ideas. This process is usually completed by a group of people, designers or field experts in the product they are creating, or specialists for a specific component of the product, such as engineers. The process focuses on figuring out what is required, brainstorming possible ideas, creating mock prototypes, and then generating the product.However, that is not the end of the process. At this point, product designers would still need to execute the idea, making it into an actual product and then evaluate its success by seeing if any improvements are necessary. The product design process has experienced huge leaps in evolution over the last few years with the rise and adoption of 3D printing. N ew consumer-friendly 3D printers can product dimensional objects and print upwards with a plastic like substance opposed to traditional printers that spread ink across a page.The design process follows a guideline involving three main sections:[4] Analysis Concept Synthesis The latter two sections are often revisited, depending on how often the design needs touch-ups, to improve or to better fit the criteria. This is a continuous loop, where feedback is the main component. [4] To break it down even more, the seven stages specify how the process works. Analysis consists of two stages, concept is only one stage, and synthesis encompasses the other four. [edit]Analysis

Acuscan Critical Thinking Case Study Essay Example | Topics and Well Written Essays - 2750 words

Acuscan Critical Thinking Case Study - Essay Example Using the Wilson Marketing data as the basis for the product development and its features, Pat and Cliff insisted that the product had to be delivered. âž ¢Using the company profit reports, Pat and Cliff insisted that the prevailed opportunity for the company to launch a new product was the only chance. âž ¢Pat and Cliff use the profit reports to focus on potential new product development rewards even when the budget for the new product demanded an additional 15% cut across the board. âž ¢ Kelly’s external redesign had merits to the company and the customers since it offered them a less obtrusive design. Data suggested that such a move would satisfy the unmet customer needs. AcuScan 11 could be made by improving only one feature of the existing product thus mirroring Pat’s argument about the iScanner 1.1 (UOP, 2003). However, the AcuScan 1.1 could have been improved and build upon the existing reputation and quality recognition. Question 7 âž ¢ Competitors have entered the marketplace (Paul & Elder, 2006)âž ¢Dissimilar expectations about profits, brand, quality and competition coexist within numerous departments. âž ¢ Kelly’s department now earns the most money for the company because of its role in service. âž ¢ Kelly’s department would be responsible for the new product development. âž ¢Pat, Cliff and Chris needed to consider that Kelly’s department had suffered budget cuts and staff reductions.Question 8  Despite the numerous challenges that the company was going through, there was still a room for improvement.  

Scotch Whisky Industry in the UK and in particular, William Grant & Essay

Scotch Whisky Industry in the UK and in particular, William Grant & Sons - Essay Example Homogeneity in the needs of the market therefore is the unifying factor in creating better international markets. This argument is contended by others that believe an international market is impossible to exist since there are several dynamic differences in the trends of various nations. The growth of trading agreements in certain regions has constantly developed and become a source of interaction in business and marketing strategies creating trading relationships between countries (Stalk et al 1980). 2.0 Balvenie in the UK. Such bodies as the North American Free Trade Arrangement, the European Union and others are forms of regional trade agreements that have been formed over the years of international marketing development. These bodies work on eliminating region trade barriers to allow other organizations without those regions trade freely within each other’s borders. These relationships are advantageous in allowing the companies engaged in international trade to obtain econ omies of scale while consumers of their goods enjoy low prices and access to a variety of products. These trading regions create free movement of labor and resources among other advantages. Engagement in international trade is therefore more of an advantageous venture for greater success in companies and have more advantages to disadvantages. Organizations like Grant and Sons are among the firms involved in the free international trade operations that are an expansion to the business in the long run. The firms gain in advantage from free movement and labor. The firms as well engage themselves in further customization of the products that creates better quality in the products sold such as the whisky distilled by Grant and Sons organization in the various outlets of the company’s distilling plants (Zuckerman et al 1998). The extensions of the Grant company into the international market is a cause for the exciting entrepreneurial environment created by interactions in joint ven tures with companies such as Remy Cointreau and third party agreements in UK Portugal. This kind of ventures have also given motivation and confidence to the organization from acceptance by the market outside their own country. 2.1 The Scotch whisky industry in the UK. Scotch whisky has over the years only been matured and distilled in one country which is Scotland. This brand has grown from a simple cottage industry to being the sole global supplier in over 210 countries. Changes created in bid to make international ventures include complete changes or adjustments in the administration and organizational structure. The management approach incorporated involves the geocentric approach suggested by Permulter (1969) that brings about a more globally integrated management system. Despite the successes of Scotch whisky, the industry requires methods that grow every day to maintain the position of top quality as an unchallenged player. This will involve customization of the brands by see king customer response to quality. It is important that the industry carries out an area study of the people it supplies with whisky in order to realize options of expansion. 2.2 William Grant and Sons in the UK. William Grant and Sons is a great contributor to the whisky industry in the UK. It is characterized by authenticity in its production. William Grant and Sons utilizes its own water from springs in production process and its own grown barley

What Would The World Be Like If Water Were Denser As A Solid Than As A Essay

What Would The World Be Like If Water Were Denser As A Solid Than As A Liquid - Essay Example Water exists in three states: liquid, solid, and invisible vapour. Water posses' unusual and exceptional physical properties. These unique properties are vital for survival of all living things and one of utmost importance is the density of water and ice. Most substances are denser in the solid state than the liquid state. Unlike most materials that shrink on solidifies water expands as it freezes and become less dense in its solid state than in its liquid state, so that ice floats instead of sinking. This property permits life to develop in polar and sub Polar Regions where ice floats and allows life to continue living below the surface. Thus arises an interesting question: If ice were heavier than water, it would sink, and more ice would form on top of it. As a result, all life in the waters would be trapped in the ice in the many areas of the world where it gets cold enough to freeze water Earth's waters are filled with life. The coexistence of the solid, liquid, and gaseous phases of water is vital to existence of life on Earth. If ice were denser than liquid water, it would sink. Most of the water on the planet is in the form of ice, would freeze solid from top to bottom including oceans, lakes and rivers and would immediately sink. Sun's rays could not penetrate into the depths of ocean bed and therefore unable to melt the frozen ice. The warm surface layer would be less dense than the solid frozen layer below; there would be no significant convection to mix the oceans. The coldest water would remain near the surface, and the necessary warming phenomenon could not occur in summer. About 70% of the Earth's surface is covered by water. Oceans and seas act as heat reservoirs helps to moderate our global climate. It wouldn't take long until most of the earth's water was frozen with only a thin layer of melt water on top that would mean a drastically different climate on earth. The temperature of the entire earth would decrease; the animal and plant life would reduce. The density of ice is less than the density of water due to the characteristics of hydrogen bonding in liquid and solid water. The water molecule forms an angle, with hydrogen atoms at the tips and oxygen at the vertex. Since oxygen has higher electro negativity than hydrogen, the side of the molecule with the oxygen atom has a partial Page 3 Negative charge. The water molecules are attracted to each other due to opposite attraction. This attraction is known as hydrogen bonding. Hydrogen bonding also gives water an unusual behavior when freezing. Water expands as it freezes and molecules are more distant from one another in ice than they are in the liquid water. Therefore, ice is not as dense as liquid water at standard conditions Fresh water has its greatest density under normal atmospheric pressure at 4 C, then becoming less dense as it freezes or heats up. As a stable, polar molecule prevalent in the atmosphere, it plays an important role as a greenhouse gas absorbing infrared radiation, without which, Earth's average surface temperature would be -18 C. Water is the most resourceful of our natural resources. It uniquely structured to provide the heat source for the global weather engine,

The Album that change my life Essay Example | Topics and Well Written Essays - 750 words

The Album that change my life - Essay Example The King along with his band group were a force to be reckoned with in the musical sense and also famous for their very powerful visual imagery. King Diamond earned his fame with this album and made his first mass public appearances wearing garish face paint to prove to be as dark as the themes he sang about. With Hank Shermann being one of the most creative Metal guitarists, musically the band was incredible. The dueling performance between Hank Shermann and Michael Denner was very intense as King prowled and lurked singing and screaming the often horrific subject matter that the band based their lyrics upon. Rounding out the group was Timi Grabber on bass and Kim Ruzz on drums. This was in fact the very first pure prog-metal album of all time in the sense that no key-boards were used. Compared to the next release of Mercyful Fate which had more direct structures, "Melissa" contains all the necessary components of progressive heavy metal such as the various themes and arrangements, changes of tempos and moods within any separate song from the album. It is a known fact that the main indicator of a progressive work is complexity, which consists of the above-mentioned components. A considerable part of audience fails to perceive the blasphemy in this album. The fact that it was released in the year 1983 and focused heavily on Anton LaVey's work and used topics like "venom", "Satanism" and "devils workshop" indicate that this was not a band which dealt with image alone and not actual ideals. Further, ideals hold no importance without talent. King delivers an unmatched vocal performance surpassing Bruce Dickson and Rob Halford who were the reigning vocalists of the era. Shermann and Denner were world class guitarists at par with Tipton and Downing. The album begins with their best known song "Evil" which starts off with a rolling head and culminated into an amazing riff backed by excellent guitar work and well paced vocals. it must have carved out a genre of it sown in the 1980's when it was released. The way King drops his voice so as to not overshadow the guitar makes for a perfect contrast with his extremely high falsettos. "Melissa" is in all probability the world's greatest debut. The combination effect of the camp Satanic theme along with the gigantic crests of riffs and the subtle neo- classical themes found in the guitar solos leaves the listener in boundless amazement. The awe inspiring acrobatics of the vocals the sheer sonic heaviness of the entire performance simply adds to the perfection. Playing the album in a dimly lit room with a black candle and closed eye, takes you to another level of existence altogether to be engulfed by devils, death and sacrifice. The music in general is mostly dark and heavy but nevertheless it is catchy and inspiring. The songs are rhythmically inventive embellished with time changes and tempo shifts. The musicians are all in sync with each other and there is seldom a faltered moment in the vocals or instruments. "Melissa" is one of the most famous and influential albums in the history of heavy metal. Merciful fate was dubbed as a "black metal "group in the 80's though by today's standards that assertation stands invalid, it still makes some sense. The black

The bridge Essay Example | Topics and Well Written Essays - 500 words

The bridge - Essay Example Millennium Bridge was designed to carry large load and a degree of structure’s movement was expected and taken into account. However, after about 80Â  000 people crossed it on the opening day, some vibration was detected. The bridge began to sway sideways noticeably, and the movement became so strong that people could not walk steady any more; many had to cling to the sides of the bridge to maintain balance. The phenomenon of bridge sideways movement is not unique to the Millennium Bridge only. There were other structures, completely different from the given bridge that, to a various degree, suffered the same effect. However, those cases have not been widely publicized, thus the phenomenon, known as Synchronous Lateral Excitation, was not anticipated and has not been given enough attention by bridge engineers. When people walk they have a natural sway motion. This very motion causes small regular vibrations, which, as the result of chance correlation, generated slight lateral movement of the bridge. When that happened, pedestrians instinctively adjusted and synchronized their motion with bridge’s movement to counteract the effect and to walk more comfortably.

Niagara-Mohawk - Art Deco Essay Example | Topics and Well Written Essays - 750 words

Niagara-Mohawk - Art Deco - Essay Example This essay discusses that there are various distinctive characteristics that differentiate this building from the rest. First, the building is constructed with a central tower that protrudes upwards compared to the rest of the building, giving it the characteristic Mohawk structure. The other distinguishing characteristic of this building is the figurative winged sculpture, which is embedded on one face of the building and installed with decorated lighting systems, which allows the sculptor to beam the lights and give a very attractive glow of mixed-color electric lighting1. The building is 112 feet tall and comprises of 7 floors, with its outward surface completed with an element of fine dà ©cor, which makes the building stand very attractive even from the outside2. From the essay it is clear that the building is installed with an electric system that gives it an outward flood light glory especially at night, with the stainless steel material that is used to construct the building adding to the glow of the building electric lighting, due to its shiny appearance. The building comprises of a set of gray stones and bricks, with an additional matching aluminum and black glass, which combines to give this building one of the finest dà ©cor1. The statue/winged sculptor has fashioned in a manner that it is the region where the electric lights emanate and then spread to form a winged lighting system. The combination of aluminum and stainless steel, as well as gray stones and bricks, allows the building to gleam in day light.... The combination of aluminum and stainless steel, as well as grey stones and bricks allows the building to gleam in day light, while glittering at night when the material combination is added the lighting element 2. The building is installed with extensive interior lighting, which allows people to notice it from very far, while also possessing powerful floodlight illumination at night, the characteristic of a powerful source of lighting. Compared to other art decor buildings such as The Fisher Building, The Niagara-Mohawk building stands out, since it is constructed using stainless steel, aluminum, black glass and grey stones and bricks, while The Fisher Building is a skyscraper that is constructed using limestone, granite, and several types of marble1. In terms of height, The Fisher Building is 30-stories, compared to The Niagara-Mohawk building, which has only 7-storries and is 112 feet tall2. Nevertheless, both buildings are embedded with sculptors, with The Niagara-Mohawk having a winged statue that is supplied with lighting systems that seems to emanate the light from the base of the wings and spread it upwards to the rest of the wing surface. The lighting systems for both art decor buildings are different, with The Niagara-Mohawk having an extensive interior and exterior lighting system, characteristic of a lighting source2. The motifs on The Niagara-Mohawk building relate to represent an electric company, since it is characterized by gleaming during the day and glittering at night, owing to the combination of the extensive interior and exterior lighting system, with the materials used for construction, which include stainless steel, aluminum, black glass

Airport Monitors Assignment Example | Topics and Well Written Essays - 1500 words

Airport Monitors - Assignment Example The flights coming in and out during the peak of the storm were canceled until better weather. The runways became full of snow because of the storm but have been quickly cleared. The runways currently in use are runways 03, 04, and 09. The typical runways sizes are 8,000 to 12,000 in length. The runways are made out of concrete and in good condition. Each runway has lights and can be used during all conditions. The airport has most of the planes out of a base and moving passengers. There are 5 jets and 1 multi-engine aircraft at the Detroit Metro Airport not in use. The average number of flights per day is 660 commercial air flights, 579 air taxis, and 26 GA Transients. The airport has 13 different radio frequencies. Overall, the airport has decent runways and many flights scheduled to depart and many flights scheduled to arrive. The twenty-mile radius around the airport is cluttered with incoming and outgoing flights. The second airport chosen is the Chicago O’Hare International airport. The airport is located in Chicago, Illinois. The airport examination was performed at 6:10 pm on February 3rd, 2011. The airport is usually quite a busy airport. Chicago was recently hit with a large blizzard that forced the airport to cancel almost every flight. The weather at the time of observation is cold and sunny. The previous weather caused many delays and cancelations. The twenty-mile radius surrounding the airport shows very few flights coming or going. There are only 8 flights total within a twenty-mile radius. At the time of observation, there is no aircraft based at the airport. Under normal weather conditions, the airport has on average 1533 commercial flights, 764 air taxis, and 20 GA transients. The average total air traffic is 2317 flights each day. The current runway conditions are snowy and icy. The airport has five runways currently operating. Three of the runways are made of asphalt and two are made  of concrete.