Advertising to children Essay

Over the last few decades advertising has altered the lives of many and in particular children. Children are susceptible to what they see and are more prone to act on a whim. This research paper will analyse advertising which is aimed at children and will test the following thesis statement – Thesis – Advertising misleads children in purchasing goods which they do not need. When you think about this, it may not seem that true. You could argue that you don’t know anyone whose fashion or style is influenced by Hollywood’s stars. But, you know you’ve seen people wearing Sean John or JLo brand clothing. Celebrities also influence fashion much more generally. â€Å"Most fashion trends were either started or influenced by the big stars,† says Ramon. Another key component of child intended marketing is the music industry. Stephen Kiehl of the Baltimore Sun says, â€Å"You could be forgiven for confusing the Number 1 song in the U. S. last week with a commercial. † The journalist also mentions that some musical artists are even paid to advertise specific products in their songs. A recent example of this is Petey Pablo’s song â€Å"Freak-a-Leak† in which the lyrics include, â€Å"Now I got to give a shout out to Seagram’s gin. Cause I’m drinkin’ it and they payin’ me for it. † According to the San Francisco marketing company, Agenda Inc. , â€Å"59 brands have been mentioned 645 times in the songs that have made it into the top 20 this year. † Another large reservoir of advertising aimed at children is oddly enough, school. â€Å"‘Looking right’ which really means ‘fitting in’, is very important for young teenagers,† says LaRue- Robinson, a middle school guidance counselor in Forestville, Md. With students caring about how their peers are dressed, moms are beginning to worry; â€Å"It’s gotten really bad now with†¦ Tiny Teddies and Cheezels give a balance diet to children (Houlihan, 2005). On the other hand, some advertisements using prize to deceive children to buy their products. The video (Buy me that, too! 1992) explained how the television advertising deceptive children. From the Cereal Giveaways advertising, children can get a complete set of baseball cards easily (Buy me that, too! 1992. But the presenter said 73 boxes to get a good chance only, this result in expenditure increasing for parents (Buy me that, too! 1992). Therefore, television advertising directed at children is not fair, people can not allow deceptive advertising continue to misleading children, it should be forbid. Some people argue that if government do not allowed manufacturers to promote their products on children television, this will lead to destroy of the children’s product industry. This point of view is biased. Word-of-mouth is influencing children buying power. Harry Potter novel now is popular around the world, but the success is not from television advertising, the books themselves became successful are because of word-of-mouth between children (Blades, Gunter & Oates cited in Proctor &Richards, 2002). Without television advertising, children’s product has been successful in society, Harry Potter gives manufacturers an example that how to achieve success without to promote on children television. Moreover, television advertising is not only method for manufacturers to promote their products. According to the Australia Film Commission report (AFC, 2005), it is estimated the total advertising expenditure with Commercial Economic Advisory Service of Australia (CEASA). Television advertising is not the most important channel for manufacturers in Australia, newspapers is the first choice for manufacturers to promote their products. Also, from the study, manufacturers like to choose radio, magazines and other channels to promote their products (AFC, 2005). Furthermore, 78% of children and adolescents who use the internet do so at home (National Center for Education Statistics, 2003). Internet has become an efficiency way for manufacturers to promote their goods. From the word-of-mouth advertising and study from AFC, people can find the answer easily that forbid the manufacturers to advertise on television will not destroy the children’s product industry. To escape advertising is nearly impossible; brand logos are everywhere. Even in outer space you can’t escape it. In 1993 Schwarzenegger’s underrated and misunderstood classic, (my opinion, I’ll admit it! ) Last Action Hero had it’s logo painted on a satellite for a large fee, and will circle our planet for the next few thousand years. The soldiers fighting in Iraq, even as I write this, are carrying advertisements; the M-16A2 has a Colt logo stamped into its side, a reminder of who makes that quality weapon. Even in the remotest regions of our world artifacts with recognizable logos are found thanks to care packages. (The Gods Must be Crazy is a wonderful movie on this subject. ) Why do we tolerate such invasions to our lives? Largely because these sorts of advertisements slip under our radar, but also for identification purposes; if you came to my house and saw my entertainment centre, you might know what the DVD player, stereo and the television are, but if you are not familiar with gaming systems, you would have trouble distinguishing the X-Box from the Playstation 2 or the Gamecube. So that type of brand labelling does serve a purpose other than advertising in some cases. There are exceptions to the rule of slapping a logo on everything that we purchase, and a clear boundary that corporations will not cross; furniture. A simple scan of the room I’m in shows that that my furniture has nothing denoting where it came from, although I do know that the mattress does have a manufacturer’s tag on it, my sheets cover it. Out of sight, out of mind. Advertising is becoming more and more a part of our society. The film Minority Report features a scene where advertising is everywhere, and customized to the person. This could be construed as an invasion of privacy, as every purchase of the individual is scrutinized and advertising is personally tailored to that person. This type of information gathering is already being tested in seemingly innocent places. Search for a book on amazon.com and you will get recommendations for other products that you may also be interested in based on your search. (Houlihan, 2005, pg76) Advertisers are also starting to work under our radar. On the Internet, advertisers used to use tracking cookies to find out the places you went, what you purchased online and other information. Soon the pop up ad appeared to annoy just about everyone who saw them. Pop ups were preceded by E-junk mail, dubbed Spam. The problem has moved on to what have been dubbed ‘Spybots’ programs that integrate into your browser program and report back the web activity to it’s source. Gator is the most infamous of these. The answer to the thesis statement based on this research paper is yes. To sum up, it is clearly shows that public should outlaw all advertisements that target innocent children. As this is good for children’s health and controls the increasing childhood obesity, and also is of great benefit to the relationship between children and parents. Parents are no longer afraid that children are influenced by unhealthy content of advertisements. Nowadays, more and more countries, like many European Union countries, implement a ban on children’s advertising. Children are a country’s future, protecting their wellbeing and healthy life is the most important responsibility not only for their parents but also for the whole society. References Derived from esbco host – The university of Winnipeg http://libproxy. uwinnipeg. ca/login? URL=http://search. ebscohost. com/login. asp? profile=web CNN. com Health America Australia Film Commission, 2005, what Australians are watching, [Online], Available: http://www. afc. gov. au/gtp/wftvisadrevenue. html [November 24, 2008] Baker, F. 2004, TV-Toy Ad analysis Worksheet, [Online], Available:http://medialit. med. sc. edu/toyadanalysisworksheet. htm [November, 24, 2005]

History of gambling Essay

?In modern day America, gambling is seen everywhere. Whether it is gambling on a sporting event, a horse race, a game of cards, or any other event, it is seen as a common practice among many American citizens. The most popular place for one to gamble is a casino. There are many casinos throughout the country, and despite the many critics of such venues, these casinos are here to stay for quite some time to come. Starting in 1931, Nevada took control of the casino gambling market and held a monopoly within this industry. It was the first state to have legalized commercial casino gambling, and it was the only state to have such legislation until 1976 (Morse, Goss 13-14). During the 1950’s, Las Vegas started to develop rapidly, opening many casinos within the city. Throughout the 1960’s most of these top-end casinos were purchased by Howard Hughes, which led to an ending of organized crime in the Las Vegas area. Corporations then began building and purchasing casino properties. The profitability of such properties made entering the casino industry quite attractive. This was the beginning of the transition of casinos from a simple form of gaming to a legitimate business (History of US Gambling). In 1976, commercial casino gaming was legalized in New Jersey, and Atlantic City began to thrive in ways similar to Las Vegas. This was the outcome that was hoped for, because it was done in an effort to revitalize Atlantic City. Casinos started to be built in Atlantic City, and a popular location for these casinos was the city boardwalk, along with in the marina district (Morse, Goss 14). More than a decade later, several states began to legalize commercial casino gambling. There are currently fifty-seven counties in the United States that allow commercial casino gambling. In states other than Nevada, a good majority of commercial casino gaming takes place adjacent to a river or some form of a body of water that creates a geographic border dividing states. This promotes the idea of riverboat gambling, along with the competition between each state and their neighbors for their gambling supporters (Morse, Goss 14-15). Soon after the rapid expansion of legal gambling locations throughout the country, tribal casino gambling became an important part of today’s casino industry. Tribal casino gambling is a practice that came to place after the 1987 Supreme Court decision in California v. Cabazon Band of Mission Indians. This case determined that the state of California did not have the proper authority to use its regulatory statutes for the gambling activities that took place on Indian reservations. The only institution that had complete authority over the issue was the federal government; therefore congressional authorization was necessary for state power to enact regulations. In 1988, Congress responded by passing and enacting the Indian Gaming Regulatory Act (IGRA). This was done for the purpose of balancing both the interests of the states and those tribes that resided within them (Morse, Goss 18-19). There were many policy goals that the IGRA aimed to accomplish. The first was to promote economic development and self-sufficiency amongst tribes. The second goal was to create a regulatory base that protected Indian gaming from organized crime, to make sure that the only beneficiary of the gaming operations is the tribe itself, and to ensure that the gaming operations are both fair and honest. The final goal was to establish an organization that would assist in these purposes, thus the creation of the National Indian Gaming Commission. Basically, the IGRA allowed tribes the right to build and run gaming facilities, or casinos, on their reservations to the same extent as the gaming allowed by state law (Morse, Goss 19). Tribal gaming has proven to be quite beneficial for Indian tribes in the United States. The tribes that have benefited the most are those that have exclusive rights to owning and operating casinos within their state. That means that specific states have an agreement with the tribes in their state that there will not be any commercial casinos within the state, just tribal casinos on tribal territory. This creates endless opportunities for tribal members, allowing them to generate large revenues and provide jobs for many members of their tribe (Morse, Goss 20-21). More recently, a new type of casino has emerged quickly into the gambling business, that being racetrack casinos, or racinos. These casinos are essentially a horse-racing track, along with many other casino features, such as slot machines, video gambling terminals, card tables, etc. This brings in a diverse crowd of people, for a lot of people only like to gamble on live racing events. It also helps states contain gaming expansion to their current racing grounds, and the economic benefits have quite a positive effect for the state (Morse, Goss 22). Each type of casino benefits the state in different ways. By a slight margin, there are more commercial casinos in the United States than tribal casinos, but tribal casinos are being built more rapidly (192 built between 2004-2007, as opposed to 175 commercial casinos built), so it is expected they will pass up commercial casinos in the near future. States benefit most from commercial casinos, receiving on average 16. 4% of revenues, as opposed to just 6. 1% of revenue from the tribal casinos (Morse, Goss 23). One factor that has led to major success for casinos in the United States is the great amount of promotion and advertising. The average casino spends 2. 5% of all revenues on promotion and advertising, which is a heavy amount compared to many other business industries. Throughout the years of the existence of legalized gambling, casinos have been figuring out the secret to generating the highest possible revenue, and that is through promotion. Promotions for casinos originally started out pretty basic, offering a patron a free bet if they come to the casino, or a free drink or meal. With the addition of hotels to many casinos, casinos began offering free night stays to customers, and sometimes even free transportation both to and from the casino for the time of their stay. Since then, there has been such an intense competition between casinos to attract gamblers to their establishment, so more and more promotions started to come into place and be offered by casinos around the country (Morse, Goss 27-28). Some casinos found their best strategy was to pay their patrons to play. This came in either the form of simply handing the patron money upon walking in the door (usually between 5-$20, but sometimes upwards of $100), or paying the person for the amount of time they spent in the casino. This is done by activating a â€Å"player card†, and every time that player sits down to play a game, they scan their card at that station and the system keeps track of how much time the player has spent gambling. Their account is then credited with however much money they earned during their time spent at the casino (Ogwyn). Competition between casinos continued to grow every year, and still does to this day. Promotions have become a necessity in order for a casino to succeed, and many amenities have become expected by patrons upon entering a casino. For one, soft drinks are expected to be complimentary at every casino. Many casinos have waiters and waitresses walking around taking orders, so there is a convenience of receiving a soft drink without needing to get up from your chair. It is seen as courteous to tip the servers, and is also seen as good karma for the gambling that is done after. The most intense promotion competitions take place in the major casino markets. Harrah’s is a major casino corporation, and it is one of the highest spenders when it comes to promotions. In 2005, it initiated possibly the biggest promotion in casino history, and that was the $1,000,000 Treasure Hunt. To partake in the hunt, customers had to go to one of the many Harrah’s Casino locations in the country, and depending how much time the customer spent at the casino, they earned an entry (or multiple entries, depending on the frequency of visits) into the contest. These entries represented an opportunity to partake in the actual treasure hunt, which took place in Las Vegas on November 10, 2005. A treasure chest containing $1,000,000 was placed in a remote desert location, and whoever found it first kept it all. This created an uproar of hype for Harrah’s Casinos, and has helped increase revenues in the following years since as well. Many other casinos learned from that, and started similar promotions to help boost their own revenues. This is a good example of how casinos have been learning from each other throughout time, and adjusting quickly to whatever is necessary for maximum business. The bottom line when it comes to casino promotions: do whatever it takes to get customers through the door; revenues will generate from there (Morse, Goss 28). Many studies have been done to find the effect of legalized casino gambling in an area on the residents who reside in that area. A study done by Morse and Goss in 2005 had surprising results, finding that counties that legalized casino gambling experienced lower personal bankruptcy rates in the first several years of having a casino operating in the county. After those years, however, it was found that the personal bankruptcy rates began to rise, eventually becoming higher than the rates from before the legalization of casino gambling (Morse, Goss 53). Casinos have been growing and expanding ever since their first existence. It is a unique industry in that, unlike many other large industries, it is not that crucial to focus on cutting costs, while instead it is best to just focus on generating revenues. As said before, this industry has a history of experiencing great success, and it is only getting greater and greater each year. Looking at some statistics from 1998-2003 is a good way to show an example of this growth; the average number of employees for stand-alone casinos in the United States went from 201 in 1998 to 265 in 2003, and in casino hotels it grew from 988 to 1,208 employees. Average pay for these employees grew as well. In 1998, stand-alone casino employees earned on average $21,700 a year, while in 2003 they earned $25,100 a year. It was a similar jump in salary for casino hotel employees, going from earning on average $23,700 a year to $26,100 a year (Morse, Goss 55). Today, the United States has an incredibly large market for casino gambling. There was an estimated 147 billion U. S. dollars in global revenue from casino gaming, and 60 billion of those dollars was from United States gambling. In the twenty states with legalized commercial gambling, there are about 450 commercial casinos in the United States (CASINO GAMBLING HISTORY). Gambling has been around since the beginning of United States history, and the creation and expansion of gambling centers that we call casinos has led to many opportunities for both growth and decline for citizens in this country. Whether viewed as positive or negative, casinos are here to stay for some time.

Kidney Dialysis Essay

The kidney has two important functions for the body because it is connected to the body’s blood flow, it can help monitor blood pressure and secrete hormones, which can raise blood pressure in the event when it does not receive enough blood flow. However the most important job is filtration of blood. The kidney works to filter out toxins, especially chemicals that are formed as a result of cells using energy. The kidneys also work to maintain the balance of electrolytes within the body which can be lost during exercise. Cells need a good balance of electrolytes such as sodium and potassium within the body. If one kidney fails the other one is enough to maintain the body however if both fail to work it is a major issue and it causes problems as the kidney cannot filter the blood. How does a renal dialysis work: A dialysis machine tries to mimic some of the functions of a normal human kidney. One of the jobs of a kidney is to remove urea and some salts from the blood so they can leave the body in the urine. In a dialysis machine, blood from the patient runs through tubes made of a semi-porous membrane. Outside the tubes is a sterile solution made up of water, sugars and other components. Red and white blood cells and other important blood components are too large to fit through the pores in the membranes this acts like the glomerlus in the bowman’s capsule where ultra filtration takes place, but urea and salt pass through membranes into the sterile solution and are removed, this is what happens in a normal functioning kidney the small molecules can pass through the glomerlus but proteins and cells cannot as they are too large. What is haemodialysis: Kidney failure, whether it is permanent or temporary, is mostly treated using renal dialysis, which kind of replaces the kidneys filtration function. One form of renal dialysis is called hemodialysis. With hemodialysis, the patient’s blood is run through a machine with a special filter that helps clean out the waste products. Once the blood has been filtered, it is allowed to return to the body. One of the difficulties of hemodialysis is that it takes place at special medical centres and we are short of machines. This means that the patient has to visit three times per week that lasts between three to five hours per session, this takes up a lot of time. What is peritoneal dialysis: Peritoneal dialysis is the other main form of renal dialysis. With peritoneal dialysis, a sterile cleansing fluid called dialysis solution is injected into the abdominal cavity. The abdominal cavity is lined by a membrane called the peritoneum, which allows the waste products and extra electrolytes to pass through it and travel to the dialysis solution. The dialysis solution also contains a sugar called dextrose, which helps speed the process up. After the solution has sat in the abdominal cavity for four to six hours, it is drained out. This process is repeated four times per day. This type of treatment can take place at home because it makes use of a catheter, which allows the patient to connect a bag of dialysis fluid to a tube that feeds directly into the peritoneal cavity. This treatment allows a person to be a bit more flexible however the patient still needs to do this treatment a few times a day which means it takes up time of a normal persons life. The benefits and risks of a kidney transplant: A kidney transplant is much better than staying on a dialysis machine. A kidney transplant means you can live a normal life, you won’t have to go to the hospital a few times a week to get treated and this wastes time as it takes 2-3 hours on a dialysis machine 3-4 times a week this means that you cannot go away. Someone who’s on a dialysis machine has to give up a lot of time and this may get in the way as they may have to cancel many things during their normal daily life. A kidney transplant gives the body a whole new kidney and works perfectly where as a dialysis machine can only mimic a few of the roles of a kidney. The risks of a kidney transplant are that the body may reject the kidney as it is foreign so a very close tissue match is required. After a person has had a kidney transplant they have to be on drugs for the rest of their life so that the body does not reject the kidney. Kidney transplants can also cause infections or bleeding which can dangerous. Donor cards: A donor card is a card that shows that a person has agreed to give away some  of the organs after they die, and this can be used for transplants. However there are issues, some people believe that it is religiously wrong to give away your organs after you die and this causes a lot of problems. A family member may have given consent to give away their organs when they die but after they die their family members may object and not allow it and this causes a lot of problems. There is a long list for transplants and it is very hard to receive a transplant, donors help quicken this service. In England it is optional to become a donor or not. Another issue may be about race some people will not wish to have an organ from someone else from another race or the donor may not wish to give their organs to someone else from another race or religion and this is another problem that causes delays and means there’s a shortage of donors. Definitions: Ultra filtration: A high pressure filtration through a semipermeable membrane in which colloidal particles are retained while the small sized solutes and the solvent are forced to move across the membrane by hydrostatic pressure forces. Ultrafiltration is a vital process that takes place in the kidneys. With ultrafiltration, large molecules (such as cells and proteins) that are essential are separated or filtered out to be reabsorbed. The ultrafiltrate, in turn, is passed through the proximal tubule, the loop of Henle, the distal convoluted tubule, and a series of collecting ducts to form urine. Osmosis: Diffusion of a solvent (usually water molecules) through a semipermeable membrane from an area of low solute concentration to an area of high solute concentration. Selective reabsorption: The act or process of absorbing again, as the selective absorption by the kidneys of substances (glucose, proteins, sodium, etc.) already secreted into the renal tubules and their return to the circ ulating blood. Microvilli: Any of the minute hairlike structures projecting from the surface of certain types of epithelial cells, especially those of the small intestine. Co-transport proteins: Facilitated diffusion: Transport of substances across a biological membrane from an area of higher concentration to an area of lower concentration by means of a carrier molecule. Since the substances move along the direction of their concentration gradients, energy is not required. Active transport: A kind of transport wherein ions or molecules move against a concentration gradient, which means movement in the direction opposite that of diffusion – or – movement from an area of lower concentration to an area of higher concentration. Hence, this process will require expenditure of energy, and the assistance of a type of protein called a carrier protein. ADH: a peptide hormone released from the posterior pituitary lobe but synthesised in the hypothalamus. There are 2 forms, differing only in the amino acid at position 8: arginine vasopressin is widespread, while lysine vasopressin is found in pigs. Has antidiuretic and vasopressor actions. Used in the treatment of diabetes insipidus. Osmoregulation: The process of regulating water potential in order to keep fluid and electrolyte balance within a cell or organism relative to the surrounding. Counter-current multipliers: Resources used: http://www.livestrong.com/article/75374-renal-dialysis-work-those-kidney/ http://health.howstuffworks.com/medicine/tests-treatment/question17.htm

Forensic Psychology and Criminal Investigation Essay - 13

Forensic Psychology and Criminal Investigation - Essay Example Similarly, there is the availability heuristic. In this type, Tversky & Kahneman (1974) argue that a person will only use the most available or accessible information to make a decision. This is the same case with the senior officer, who does not perform further investigations to prove the BIA’s report, but is already considering the arrest of Mr. Shaw, basing on the information provided by the BIA. Therefore, in both heuristics, there is the predetermination of the offender by the senior police. This therefore, bars any efforts to conduct further investigations to prove if the suspected offender is responsible or not. This lack of intensive investigation therefore, is likely to result in wrong decision-making. There is also evidence of confirmation bias. According to Nickerson (1998) and Ask & Granhag (2005), this refers to a case building that only considers one side. In this case, the senior officer has selected the information of provided by Mr. Shaws’ neighbors and molded the facts to fit in the description provided by the BIA. Although Mr. Shaw does not have a criminal history, the senior officer emphasizes that the neighbors claim he is weird, therefore, suggesting a possibility of indulgence in crime. Nonetheless, this makes the officer to settle for Mr. Shaw as the offender, without developing a complete case. Biases and heuristics influence the decision-making investigative process negatively. Both the nonprofessionals and experienced researchers are capable of these errors and heuristics. Nonetheless, errors and heuristics in the decision-making investigative process result in fallacies, since the outcome is usually incorrect. According to Tversky and Kahneman (1974), these also result in wrong predictions and estimations. Additionally, heuristics are considered sources of predictable errors and underperformance. Heuristics and biases in investigative decision-making make the investigator to rush into

Financial crisis Term Paper Example | Topics and Well Written Essays - 2000 words

Financial crisis - Term Paper Example In such a situation, the entity would face liquidity problems, have cash flow problems, and see the net worth decreasing. If it happens to a market or a bank, then there would be panic selling that further brings the prices of stocks down. There would be a run on the banks with a large number of people attempting to withdraw cash. Assets would lose their valuation. Depending on the severity of the crisis, the market would recover in a few days or the ill effects would persist for a few years. A financial crisis is followed by recession and a general slowdown of the market. Financial crisis can even happen to individuals and businesses and such entities cannot pay their bills, they cannot pay their employees and their business would be repossessed. Recession is said to follow financial crisis and when the GDP becomes negative for two quarters, then the nation is said to be in recession (World Bank, 28 June 2012). This paper examines the subject of financial crisis and discuses various types, causes and method of preventing such a crisis. 2) Types of Financial Crisis Financial crisis usually results in a notional and ‘on paper’ wealth of a firm. If the firm has retained its assets and other infrastructure then after the crisis is over, it can regain its previous position in the market. Financial crises usually occur in a free and liberal market economy that is not subject to protection and where market forces are free to act on the economy. As an example, UK, USA and many other nations have a free and open economy hence financial crisis occur in these markets. However, in the former Soviet Russia, nation such as North Korea and even China where the market is regulated, market forces are not allowed to act freely. Types of financial crisis are broadly classified as international and domestic crisis (Cipriani and Guarino, 2008). These again have sub types and these are discussed as below. A) International Financial Crisis International financial crisis occur at two levels and mechanisms. One is where turmoil in the global stock markets causes a global market crash that precipitates a financial crisis. Another type is the currency crisis that can lead to sovereign default. These terms are explained as below. 1) Global Crisis Global crises can begin in one corner of the world and then if the causes and money involved is high, the crisis can spread to other stock exchanges and nations quickly. One of the reasons is due to the inter connectedness of the stock markets and financial markets across the world. Hence, if the London Stock Market Index crashes and it cannot recover, it will cause the Japan Nikkei index and the US based Dow and NYSE index also to crash. This can create a financial crisis when there is no liquidity in the market and funds, loans, cash is not available. As a result, banks cannot clear the payments, customers and depositors cannot withdraw crash and business also cannot pay their vendors and employees. When thi s cash shortage is long lasting and it affects all the nations, then it becomes a global crisis (Banerjee, 2008). 2) Currencies One of the worst forms of financial crisis is the currency crisis and sovereign default. When a nation that has a fixed exchange rate faces a speculative attack on its currency, then it is forced to devalue the currency. This devaluation is done when the currency appreciates excessively against the global reserve currency, the USD.

Cell Biology Essay Example | Topics and Well Written Essays - 750 words

Cell Biology - Essay Example They found out that when antibodies of GRASPs were introduced, daughter cells resulting from mitosis had improper stacking of cisternae membranes. Nonetheless, the findings have been inconclusive due to other studies using equally logical and accepted techniques. The studies conducted by other scientists employing gene knockout (removal of gene responsible for GRASP production) and siRNA depletion on animal cells, such as that of Behnia et al (2007), have shown that proper stacking occurred even in the absence of GRASPs. General protein secretion was also unencumbered. Furthermore, the absence of GRASPs in plants has not prevented them from acquiring proper stacking of the cisternia membranes. It is in the confusion regarding the true physiological function of the GRASPs that Kutzen and his colleagues conducted their study. They sought an explanation on why GRASPs exists by determining and establishing its role in cellular development. The authors present a new perspective on the physiological role of GRASPs. They contend that these proteins are not needed for conventional protein secretion, growth (i.e. stacking) and viability of vegetative cells. Their importance lies in making sure that AcbA, a protein that initiates spore differentiation, are secreted. Since AcbA lacks a signal sequence for its transport to the site where terminal differentiation occurs, GRASPs present an unconventional mechanism that facilitates the secretion and transportation of AcbA. Since spore differentiation ultimately results to fruiting bodies containing mature spores, GRASPs can be thought of as necessary for the reproductive mechanism of the cell and not the stacking of the membranes. 3.0 Major Findings Thru the use of cells of Dictyostelium, a type of mold, the authors found that GRASPs are not necessary for insuring cell growth and viability. This was the result of comparing the Golgi structure of cells containing GRASP and those without thru the use of immunoflourescence microscopy. The structure, even the stacking of the Golgi membranes, was similar for both cases. In proving their hypothesis, the authors studied the prespore cell type of the mold. With molds that have GRASPs as the control and those without as the experimental variable, they were able to determine that the viability of the mature spores in the control was 100% as compared to the 25% of those negative for GRASPs. Digging deeper, the authors were able to determine that the decrease in viability was the result of the insignificant production of SDF-2, a major peptide factor necessary for proper spore formation. According to the Anjard and Loomis (2005), SDF-2 is generated in the cleaving of AcbA. The cleaving of the protein AcbA initiates a loopback process that ultimately results to a successful sporulation event. The question now that faced the authors was to determine how GRASPs affected the production of AcbA. After having conducted Western blot analysis on moulds which did not have GRASPs, they found that AcbA was still as abundant as that in normal conditions. The only logical

Contemporary Issues in Business and Management Essay

Contemporary Issues in Business and Management - Essay Example The external business environment includes demographic, social, cultural, political, legal, economical, technological, and environmental factors. The environment in which an organization operates, significantly impacts every aspects of the business. The business strategy, marketing strategy as well as the operational strategy of a company is highly dependent on its external business environment. In addition, the internal functions of the business are also impacted to a large extent (Lamb, Hair and McDaniel, 2010). In the same way, corporate culture is also a crucial factor for a business to operate efficiently in the market place. According to Daft (2009), corporate culture acts as the most important mechanism for attracting, retaining and motivating the talent. In the similar manner, different scholars have laid emphasis to the fact that a company’s value is dependent upon the way people are treated in an organization (Daft and Marcic, 2010). In this study, we will try to unc over the importance of business environment and corporate culture in an organization. The company chosen for conducting the study is Nokia and according to the report Nokia is currently dealing with issues pertaining to external business environment and corporate culture. This study will also underpin how the company is dealing with these prevailing situations. Now getting further deep into the study, a brief overview of Nokia is presented below. Nokia: A Brief Overview Nokia is a Finland based multinational company that operates in the field of information and communication technology. The company was founded in the year 1865 and is presently headquartered at Keilaniemi, Espoo, Finland. The founders of the company were Leo Mechelin and Fredrik Idestam. From the date of its incorporation, the company has always tried to offer customers with high product value (Bontje Musterd and Pelzer, 2011). In addition, the company also aims to connect the whole world with their technology offeri ngs. Such intentions also reflect in their tagline which states â€Å"connecting people†. The principal products of the company are portable IT devices and mobile telephones. Apart from that, Nokia also sells different type of games, application, media, music, and messaging platform through the company’s OVI platform. Similarly digital map and navigator services are also provided without any cost through Navteq, which is a wholly owned subsidiary of Nokia. The company is divided into three divisions namely mobile phones, mobile solutions, and markets. The mobile solutions division is responsible for overseeing Nokia’s portfolio of mobile computers and Smartphone, whereas the mobile phone division is responsible for administering the product portfolio of mobile phone. The market division looks after the supply chain and distribution activities (Yahoo Finance, 2012). The company has also entered into various strategic alliances which helps them to cater to diversi fied customer base and large geographical locations. Vertu, Navteq and Nokia Siemens networks are some of the strategic alliances of the company (Plunkett, 2009). Some of the major competitors of the company are Samsung, Apple, HTC, Motorola and the local players of the market (where Nokia is having its operations). Until 31 December, 2011, the company had an employee strength of 130, 050. As of financial year 2011, the company

Journal Essay Example | Topics and Well Written Essays - 750 words - 5

Journal - Essay Example Do not wear white or tight things unless you use our products, they warn. If you get your clothes stained, it will be the greatest shame in your life. Even your boyfriend should not know that you’ve got menstruation, suggest some ads of tampons. You get the message. As to the menarche, I did feel some discomfort about it. It was a mixture if pride and sorrow. It was the sign of my growing up, but it also signaled the official end of my childhood. It is always that way: girls are proud of becoming mature, but they feel discomfort about their sexuality. Continuing the topic of shame, it is really very common among women. Many mothers do not tell their daughters of menstruation until it starts. They keep it in secret just like issues connected with sex. So girls often get frightened and feel shame, inherited from their mothers. I think it is very important to make girls acquainted with the stages of their development early in their lives, so that they could know that it is quite normal and would not be afraid of developing. #2. Like many other girls, I acquire my notions of beauty from mass media. I am lucky to have the ‘proper’ figure: to be slim. This way I could avoid pressures associated with weight. On the other hand, I do feel sometimes that I need to loose some kilograms, I realize that it is stupid but those fears simply come to my head. I do make-up both because I feel the necessity and because I like it. However, I can go out without make-up and feel OK. As to clothes, I am influenced by the demands of fashion. When I wear some clothes that are too out-of-date or baggy I feel discomfort. I like to be fluffy. Underwear, perfumes, nail varnish, handbags, jewelry – all those things attract me. They are beautiful and make you feel attractive and pleasant to look at. They give you the feeling of being rich and able to permit the life of luxury. If used properly, they make women look and smell very nice. I see nothing

Accounting i a subjective subject Essay Example | Topics and Well Written Essays - 1500 words

Accounting i a subjective subject - Essay Example A theory'Ã'• Ã'•ucceÃ'•Ã'• aÃ'• a theory dependÃ'• on itÃ'• value to uÃ'•erÃ'• in explaining and predicting eventÃ'•.AÃ'• of now there iÃ'• not one theory in accounting that can be called "The Accounting Theory," aÃ'• no one theory can currently explain and/or Ã'•ucceÃ'•Ã'•fully predict all accounting phenomena. However, the paper doeÃ'• take into account the potential value of the poÃ'•itive theory of accounting and itÃ'• limitationÃ'•. Finally, the paper attemptÃ'• to aÃ'•Ã'•eÃ'•Ã'• the need for an accounting theory and to determine whether we need one.If it iÃ'• to be comprehenÃ'•ible and reliable, accounting muÃ'•t be uÃ'•ed in accordance with Ã'•pecific ruleÃ'• and regulationÃ'•. It would be chaoÃ'• of Babylonian proportionÃ'• if each perÃ'•on uÃ'•ed hiÃ'• own grammar and vocabulary - nobody would underÃ'•tand anybody elÃ'•e. LikewiÃ'•e, it iÃ'• eÃ'•Ã'•ential that accounting iÃ'• uÃ'•ed acc ording to generally accepted ruleÃ'•. (ThomaÃ'• , 2003, 10)The hiÃ'•tory of accounting iÃ'• aÃ'• old aÃ'• civilization, key to important phaÃ'•eÃ'• of hiÃ'•tory, among the moÃ'•t important profeÃ'•Ã'•ionÃ'• in economicÃ'• and buÃ'•ineÃ'•Ã'•, and faÃ'•cinating. AccountantÃ'• participated in the development of citieÃ'•, trade, and the conceptÃ'• of wealth and numberÃ'•. AccountantÃ'• invented writing, participated in the development of money and banking, invented double entry bookkeeping that fueled the Italian RenaiÃ'•Ã'•ance, Ã'•aved many InduÃ'•trial Revolution inventorÃ'• and entrepreneurÃ'• from bankruptcy, helped develop the confidence in capital marketÃ'• neceÃ'•Ã'•ary for weÃ'•tern capitaliÃ'•m, and are central to the information revolution... Big buine required capital market that depended on accurate and ueful information. Thi wa upplied by the expanding accounting profeion. Today, a global real-time integrated information ytem i a near reality, uggeting new accounting paradigm. Undertanding hitory i needed to develop the linkage to predict thi future. The firt prerequiite i that accounting hould agree or conform with the baic truth according to which our economic ytem function; the current economic and buine practice and the applicable law a embodied in legilative regulation or common law. Conequently, it i important that uniformity i maintained in accounting practice; in other word, a pecific et of circumtance, wherever it may be encountered mut be dealt with by everyone in exactly the ame way within the accounting proce. Accounting theory create a framework that enure that accounting practice complie with the requirement of conformity and uniformity. Thi theory i embodied in a et of principle, policie, method, procedure and convention. The continuouly increaing cope and complexity of our economic ytem require a correponding proce of adaptation in accounting in order that the relevant information regarding economic activitie may be recorded. It i eential that everyone involved in accounting hould undertand thi proce of adaptation; moreover, a prerequiite for uch undertanding i a grap of not only the theory of accounting, but alo the tructure of that theory. (Thoma , 2003, 10) Accounting theory i baed on a et of baic economic truth that are of a dual nature. Firt, accounting theory i baed on propoition generally accepted in the economic order of a particular ociety. For example, conider the

Kierkegaard Essay Example | Topics and Well Written Essays - 500 words - 1

Kierkegaard - Essay Example This aesthetic stage is criticized and held up as facile against the duty-bound nature of the ethical, but Kierkegaard did not favor one over the other. In fact, his progression of the self involved the transformation of the first two stages (aesthetic and ethical) into the third (religious) in such a way that they are both retained and yet, annulled. This higher synthesis is achieved through what Kierkegaard calls â€Å"absolute choice.† The absolute choice or decision that the individual makes at a point of crisis in their life is akin to the common phrase â€Å"leap of faith.† Both the ethicist and the aesthete find themselves questioning their mode of living at a certain point of time and it is here that Kierkegaard sees them as either taking the leap into the religious state or not. It is not necessary for the aesthete to pass through the ethical stage before reaching the religious state of Christianity, and vice versa although an individual may exist through both stages in the course of his lifetime. The decision to leap into religion, Christianity for Kierkegaard, is taken for different reasons by the ethicist and the aesthete. The aesthete, represented by A, detects irony in his lifestyle and in society around him. He is not unaware of the dangers and pitfalls of leading a hedonistic lifestyle.

4 short anwser for beyonce HBR case study Example | Topics and Well Written Essays - 250 words

4 short anwser for beyonce HBR - Case Study Example Provide a chance for uplifting marketing collaboration in all areas of entertainment for the fans seeking the best quality production in the entertainment industry through the reporting of positive news in entertainment, fashion and art as well as fresh experience in live social events. Parkwood Company plans to use its independence in assembling able teams that can execute decisions precisely. The company uses its strategic placement in the American music industry to form joint ventures with some of the big recording firms in the world such as the Columbia Records. This makes the fans want to feel the unique piece and talent display emanating from a dual origin. The company uses brand partnership and makes use of sponsors in promoting her content. Additionally, the company organizes strategic launches through the assistance of big communication companies like Apple. This strategy draws many fans to like Beyoncà ©Ã¢â‚¬â„¢s music and videos on the go. In addition, the intensive use of social media such as Facebook, Instagram, and others draws a good portion of the public attention. The approach used by Parkwood Entertainment Company is in line with the contemporary trends and competitive strategies. Just as other entertainment fans embrace collaboration in marketing, the firm maximizes in the strategy through engaging some of the world’s best corporations such as Pepsi and Apple to establish a significant competitive advantage. In addition, Beyoncà ©Ã¢â‚¬â„¢s capitalizes on the online social network marketing which draws the useful and youthful fans whose loyalty cannot waiver easily. This marketing trend conforms to the dominant online marketing that currently gives a competitive edge to (Krstic and Becic

Good vacations Essay Example for Free

Good vacations Essay Each year, thousands of people throughout the United States choose to spend their vacations camping in the great outdoors. Depending on an individuals sense of adventure, there are various types of camping to choose from, including log cabin camping, recreational vehicle camping, and tent camping. Of these, tent camping involves roughing it the most, and with proper planning the experience can be gratifying. Even with the best planning, however, tent camping can be an extremely frustrating experience due to uncontrolled factors such as bad weather, wildlife encounters, and equipment failures. Nothing can dampen the excited anticipation of camping more than a dark, rainy day. Even the most adventurous campers can lose some of their enthusiasm on the drive to the campsite if the skies are dreary and damp. After reaching their destination, campers must then set up camp in the downpour. This includes keeping the inside of the tent dry and free from mud, getting the sleeping bags situated dryly, and protecting food from the downpour. If the sleeping bags happen to get wet, the cold also becomes a major factor. A sleeping bag usually provides warmth on a camping trip; a wet sleeping bag provides none. Combining wind with rain can cause frigid temperatures, causing any outside activities to be delayed. Even inside the tent problems may arise due to heavy winds. More than a few campers have had their tents blown down because of the wind, which once again begins the frustrating task of setting up camp in the downpour. It is wise to check the weather forecast before embarking on camping trips; however, mother nature is often unpredictable and there is no guarantee bad weather will be eluded. Another problem likely to be faced during a camping trip is run-ins with wildlife, which can range from mildly annoying to dangerous. Minor inconveniences include mosquitos and ants. The swarming of mosquitos can literally drive annoyed campers indoors. If an effective repellant is not used, the camper can spend an interminable night scratching, which will only worsen the itch. Ants do not usually attack campers, but keeping them out of the food can be quite an inconvenience. Extreme care must be taken not to leave food out before or after meals. If food is stored inside the tent, the tent must never be left open. In addition to swarming the food, ants inside a tent can crawl into sleeping bags and clothing. Although these insects cause minor discomfort, some wildlife encounters are potentially dangerous. There are many poisonous snakes in the United States, such as the water moccasin and the diamond-back rattlesnake. When hiking in the woods, the camper must be careful where he steps. Also, the tent must never be left open. Snakes, searching for either shade from the sun or shelter from the rain, can enter a tent. An encounter between an unwary camper and a surprised snake can prove to be fatal. Run-ins can range from unpleasant to dangerous, but the camper must realize that they are sometimes inevitable. Perhaps the least serious camping troubles are equipment failures; these troubles often plague families camping for the first time. They arrive at the campsite at night and haphazardly set up their nine-person tent. They then settle down for a peaceful nights rest. Sometime during the night the family is awakened by a huge crash. The tent has fallen down. Sleepily, they awake and proceed to set up the tent in the rain. In the morning, everyone emerges from the tent, except for two. Their sleeping bag zippers have gotten caught. Finally, after fifteen minutes of struggling, they free themselves, only to realize another problem. Each family members sleeping bag has been touching the sides of the tent. A tent is only waterproof if the sides are not touched. The sleeping bags and clothing are all drenched. Totally disillusioned with the vacation, the frustrated family packs up immediately and drives home. Equipment failures may not seem very serious, but after campers encounter bad weath er and annoying pests or wild animals, these failures can end any remaining hope for a peaceful vacation. These three types of camping troubles can strike campers almost anywhere. Until some brilliant scientist invents a weather machine to control bad weather or a kind of wildlife repellant, unlucky campers will continue to shake their fists in frustration. More than likely, equipment will continue to malfunction. Even so, camping continues to be a favorite pastime of people all across the United States. If you want camping to be a happy experience for you, learn to laugh at leaky tents, bad weather, and bugs, or you will find yourself frustrated and unhappy. You can also write an essay like this one that maintains a clear sense of purpose and clear explanation from beginning to end. You will have to practice to develop this skill, but you can write effectively if you remember to state a main idea, support it with relevant reasons and examples, and emphasize your main point in your conclusion. You will also need to understand that almost no one can write an essay without several drafts or revisions. The reason is that a person cannot always think of what to say and how to say it at the same time. Revision is necessary to make sure that paragraphs provide enough explanation and that they are arranged in a logical order.

Examining The Crimes Of The Powerful Offenders Criminology Essay

Examining The Crimes Of The Powerful Offenders Criminology Essay Corporate crimes have 3 problems according to Muncie and McLaughlin, there is the problem of definition where if crime would to expand to cover corporate offences then the definition of crime itself could be totally different, Sunderland researched this by committing false advertising and food adulteration which were not covered by law at the time, he argued that they were just as serious as other crimes but was attacked by criminologists for researching acts which were not or should be crimes. secondly there is problem of social context which asks what is the relationship between white collar crimes and market forces/profit motive, and lastly is the problem of regulation which asks if corporate crime could be controlled by informal mechanisms or be enforced by criminal sanctions, many offences are not controlled by the police and instead of being punished the offender/offenders will be either forced to comply with regulations or be put in an educational program for advice, prosecution is a last resort, as Hazel Croall  [3]  points out A different language surrounds these regulatory offences (e.g.) regulation rather than policing, wrongdoing rather than crime and sanctions rather than punishment. The main problem of white collar crime is that although some involve what would be called typical crimes such as fraud and insider dealing, corporate crime can include breaches of health and safety which can endanger human lives, in this aspect; corporate entrepreneurs may be s ued for damages and subjected to various financial sanctions (and) are unlikely to face criminal prosecutions no matter how serious the consequences of their actions  [4]   This why white collar crime is on the margins of criminological inquiry, because most of the time they never actually break the law, the crime itself is almost always classed as an accident Even though Corporate crimes are more dangerous, expensive and violent than regular crimes i.e. theft, assault, murders etc. According to William J Chambliss in his book Power, Politics and Crime written in 2001, the Joint Economic Committee of the U.S Congress estimated that $4 Billion was lost from street crimes while $200 billion was lost by corporate crime, 50 times more, although there is huge uncertainty in to white collar crime, the extent of the crimes have to be estimated, Levi  [5]  estimated in 1985 that fraud alone was worth  £2,133 million Another reason for corporate crime being in the margins is the separation of ownership of the company especially with a large amount of shareholders, it is almost impossible for one person to take control of a business dealings, with different levels of hierarchy, departments and regulating bodies, this can tempt corrupt executives to commit crime by offering big rewards with very little risk: large corporate crime i.e. crimes by large companies which effects many can affect many people such as employers, consumers, the environment etc., large scale criminal corporations I.e. fraud, money laundering etc., small scale criminal firms i.e. pretty crimes by small business such as dealers and tradesmen, occupational crime I.e. an employer committing crime, the important the employee the bigger the crime and finally other white collar crime which is individuals committing crime outside of the work place such as tax evasion. However as Croall points out, the attention seems to be on the off enders rather than the crime they commit, she asks How can the rather vague terms high status and respectable by defined and operationalized?are only some to be counted as white collar offenders?. These types of crimes have many characteristics: Offences are invisible, they are very hard to detect, this also makes them hard to be prosecuted , offenders are often legitimately present at the scene of the crime and mostly the victims are slow to realise wrongdoing has been caused, the crimes are carried out under the cover of a legitimate company; the crimes are very technical and complicated, many offenders may be involved and it is very hard to pinpoint who caused the offence; a diffusion of responsibility (in a large group, responsibility is not assigned) is rife in these cases, employees can blame employers for not preventing incidents and not setting regulations while the employers cab blame the employees for ignoring instructions etc.; also, victimisation can be diffused, in some cases there is no relationship between the offender and the victim i.e. an employers failure to check the safety of the safety of apparatus and causes and injury. All these categories result in the ambiguous criminal status  [6]  of white collar crimes. There are many problems in researching white collar crime, as Edwin Sunderland found out first hand, he could not publish the names of the companies in his studies in fear of being prosecuted himself for libel, there is the argument for this reason, it cannot be defined as crime seeing as criminologists cannot research it properly and efficiently. Statistics are very hard to find, seeing as most go undetected and do not fit legal offences, also victim surveys are almost non existent. As Croall points out, because there are so many offences hidden, it is very hard to get a sample of offenders for research, a large knowledge of the market and legal terms, the easiest way to conduct research is through individual case studies, investigative journalism, court observation and reports, cases reported in the mass media and interviews with enforcers. All the above is a huge contributing factor in why the crimes of the powerful are in the margins of criminological inquiry, if a criminologist cannot conduct and valid, reliable study then these types of crimes will always stay outside of criminological inquiry. However, as mentioned earlier, white collar crime is very diverse, and is, in many cases, extremely destructive and serious and should be in the centre of criminological inquiry. To begin with is offences against employees by employers, according to Muncie and McLaughlin, many employers will breach health and safety regulations for the employees just to meet deadlines and increase profits, 400 people a year in Britain die as a result of and accident in the workplace, in 1992 alone 28,000 people suffered serious accidents and 140,000 suffered minor ones. According to Croall two-thirds of fatal accidents involved some management violation of the Health and Safety at Work Act and three quarters were blamed on management, yet less than 40 per cent of workplace deaths resulted in prosecution This is a heft amount of deaths, and with such little amount of prosecutions, it does seems that business; can get away with wrongdoings. The main example for this is a string of disasters on oil rigs , in 1965 13 people died on the Sea Gem rig, followed by the Alexander Kielland rig which killed 123, yet lessons were never learnt from these and in 1988 168 people died aboard the Piper Alpha oil rig which was owned by Occidental Oil. It was put down to failure of safety regulations and their enforcement In November 1990 Lord Cullens criticised the safety features, after a civil action over insurance payments in 1997 two workers who had died were found to be negligent. Next is offences against consumers, these can range from fraudulent advertising to inferior design of products and defying regulations surrounding the products. The main example of this is the Zeebrugge disasters in 1987 involving the capsize of the ferry Herald of Free Enterprise which killed 154 passengers and 38 crew members. The owners P O Ferries international were blamed for not applying a safe operating system and for letting a deckhand fall asleep on the job. The families of those who suffered pressed the Director of Public Prosecutions to charge them with corporate manslaughter but it never happened. An investigation found that it was the companies fault for not giving clear instructions about safety procedures. After a second disaster involving the Estonia which killed 850 people, new safety measures were brought in 1997. New safety measures were finally brought into effect in 1999 following a second ferry disaster. The Estonia sank in 1994 with the loss of 850 lives. Offences against the public is a very serious category, with the huge rise in industrial development such as the use of coal, gas, oil and nuclear power, the risk of damage to the public and the environment has increased. The main example of this is the Union Carbide disaster in Bhopal in 1984 where a huge gas leak in a chemical plant let to approximately 15,000 deaths although the government claim 3,787 deaths, this is considered to be the worst industrial disaster in the world and possibly the worst corporate crime to date. The company who owned it, Union Carbide, were blamed for poor design of the plant, its placement near a shanty town housing thousands of people, its faulty safety devices and its awful condition generally. Pearce and Tombs conclude that Union Carbide created or allowed to develop the conditions whereby and accident was possibleà ¢Ã¢â€š ¬Ã‚ ¦ (The company) had not taken the steps necessary to migrate the effects of the accident to this day thousands of families have not received compensation, in 1991, the Indian government charged the CEO of union Carbide Warren Anderson with manslaughter. He never faced trial and evaded an international arrest warrant while Union Carbide was charged with homicide, yet these charges never followed through. Another type of corporate crime is offences against other firms where one company will try to sabotage another company to maximise profits, and example of this is the case of Guinness takeover of Distillers in 1986. Guinness bid was contested by a bid from the Argyll group, to strengthen its bid, Guinness spent  £25 million on letting friends and associates by its own shares to increase its share price, they also bought a huge share in Distillers at an inflated price which it could honour its shareholders. The chief executive at the time Ernest Saunders and two other associates where found in breach of the Stock Exchange regulations and of criminal law and were prosecuted. Finally are offences against the state, this can include corporate tax invasion or bribery. An example is a scandal that the surrounded the sales of engineering equipment from the British company Matrix Churchill to Iraq that could have been used by Britain just before the Gulf war in 1990. Ministers secretly encouraged them to do so while they used official secrecy regulations to avoid being punished. These are all relevant examples to why criminology should focus more on white collar crime as a real crime, the examples given are huge crimes on a wide scale, they cannot compare to a petty theft at a newsagent, but there are worse cases, some companies main objective will be for crime, such as fraud, using the company as a disguise. The main example of this so-called mega fraud is the case of The Bank of Credit and Commerce international (BCCI) which was closed down in 1991 with  £10 billion worth of debts and 300,000 creditors world wide. The bank itself had very close links to Abu Dhabi. The bank would use the money deposited to estimate the stock markets and make loans to people, often fake, who lacked collateral to back them, and the losses were then concealed by taking out fake loans and raised $600 million. According to the media they were involved with tales of drug-money laundering, bankrolling of Middle East terrorists, underwriting of Saddam Husseins quest for a nuclear bomb, etc. Yet there is such thing as petty frauds, which can occur outside the work place and outside the big corporations, this can include the sale of defective goods and providing unsatisfactory services e.g. illegal street traders selling counterfeit DVDs. Another is occupational crime where an individual takes advantage of his/her position as an employer, the greater the responsibility borne by any particular employee, particularly in handling the money, the greater the scope of negligence or criminality (McLaughlin and Muncie 1996; 240). Finally is middle class crime where crime is committed outside of employment, notably tax evasion or insurance fraud conclusion, the main reason that white collar crime is on the margins of criminological inquiry is because society does not expect powerful respectable people to criminals, even though it occurs frequently the fact that it is so undetectable can make it hard for criminologists to even class it as a crime. The main reason this occurs is because of market forces and the desire for profit, something that does not affect average criminals. The difficulty of differentiating between the pursuit of legitimate commercial advantage and rule-breaking profiteering goes some way towards explaining the differential response of the authorities and public opinion towards white-collar and ordinary crime (McLaughlin and Muncie 1996;262) added to the trouble in regulating the crime and its inclination to use sanctions rather than punishment, white collar crime at present cannot be central in criminological inquiry, perhaps in the future the justice system will realise this, most probably after a big disaster has occurred.

The Components Of Attitude Education Essay

The Components Of Attitude Education Essay Attitude influences the way in which an individual behaves towards an object, institution, or a person. Our attitude towards a particular object may be influenced by our parents, school, teachers and society in which as an individual we live. According to Thurton (1929) attitude may also be defined as the sum total of mans inclination, feelings, threats and conviction about any specific topic. Karlinger (1973) holds that attitude is an integral part of personality to think, to feel, and perceive to behave towards a referent and cognitive object. Attitude is very important as it decides the behavior pattern of a person. Attitudes can be implicit and explicit. Implicit attitudes are unconscious, but still have an effect on our beliefs and behaviors. Explicit attitudes are those about which we are consciously aware of and they clearly influence our behaviors and beliefs. In the opinion of Bain (1927), an attitude is the relatively overt behavior of a person which affects his status. Jung (1921) defines attitude as a readiness of the psyche to act or react in a certain way. Components of Attitude Harrison (1976) has identified three components in attitude as under: Beliefs are what one considers desirable and undesirable. Attitudes are accompanied by emotions and influence each other. The individual displays his attitude through his action (behavior). However, Wenden (1991) proposed a broader definition of the concept attitude. He has introduced these terms with a little change, although the theme is almost the same. He says that the term attitude includes three components as Cognitive Affective Behavioral Cognitive component is made up of the beliefs and ideas or opinions about the object of the attitude. Rosenberg and Hovland (1969) suggest that cognitions include perceptions, concepts, and beliefs about the attitude object and these are usually expressed by verbal questions. Ajzen (1988) categorizes cognitive components into verbal and non-verbal responses. Cognitive responses of a verbal nature are expressions of beliefs about an attitude object. According to him, cognitive responses of a nonverbal kind are more difficult to assess, and the information they provide about attitudes is usually more indirect. Baker (1992) believes that the cognitive component involves thoughts and beliefs. Affective component refers to the feelings and emotions that one has towards an object, likes or dislikes, with or against. Ajzen (1988) believes that affective responses involve evaluations of, and feelings towards, the attitude object. Verbal affective responses can be expressions of admiration or disgust, appreciation or disdain. On the other hand, facial expressions and other bodily reactions are assumed to show nonverbal affective responses. Baker (1992) suggests that the affective component concerns feelings towards the target language, which may be love or hate of the language, a passion for the poetry of the target language, or an anxiety about learning it. Also, Hermann-Brennecke (2000) defines the affective component as a feeling-based evaluative component. The behavioral component refers to ones consisting actions or behavioral intentions towards the object. Rosenberg and Hovland (1969) evaluate the behavioral component towards a situation with regard to a persons overt actions or verbal statements concerning behavior. These components of attitude consist of a tendency of an individual to behave in a particular way towards and object. Only this component of attitude is visible as the other two can only be inferred. Kinds of Attitude There are three kinds of attitude; Positive Attitude is a kind of attitude that people are likely to act consistently with. Negative Attitude is a kind of attitude where people act inconsistently with. Neutral Attitude refers to a situation where people feel themselves reluctant to take any definite decision and find it difficult to make a choice either to go with something or not. With respect to positive attitude, people may become respective to the said attitude and tend to understand every situation which corresponds to it. On the other hand, with a negative attitude a persons act will not be consistent due to the distortion he wanted to accomplish. Attitude Formation Attitudes may be learned from the experiences we have. These include mostly mundane events such as being praised by our parents for expounding liberal attitudes, but also major life and world events. Â  The basic processes through which we learn attitudes remain the same throughout life, though as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change. Attitudes are learned from our experience of the social context around us. Research has indicated that there are several ways in which attitudes are acquired. One of the earliest agents of attitude formation is parents. Later on world experience, interaction with the outer world plays a significance role in the formation of attitude. Some of the psychological factors which play a vital role in attitude formation are discussed below: Operant conditioning. It involves voluntary responses. It is usually involve with the behavioral component of attitude. Behaviors tend to be repeated if they are reinforced. Similarly behaviors tend to be stopped when they are punished. Direct instruction. The adoption of attitudes is directly told by the parents, schools, community, friends, as well as the impact of religion etc. Social learning. It is based on modeling and observation. We observe others, if they are rewarded and receive appreciation for certain behaviors, we are reinforced and it is more likely, that we behave in the way to express this attitude. Rational analysis. It involves the careful weighing of evidence for, and against, a particular attitude. In other words it involves the careful observation of the evidence in order to take the right decision. Language Attitude Language attitudes are the feelings people have about their own language or the languages of others (Crystal, 1992). Language attitude is different from other general attitudes in the sense that they are specifically about language. It is normally considered that language attitudes are related to the language itself, its variety, its sound system, its semantic quality so on and so forth. In fact, the term language attitude is applied by sociolinguists today, includes the outlook and our affiliation towards the speakers of a particular languages. Fasold (1984) suggests that attitudes towards a language are often a reflection of attitudes towards members of various ethnic groups. Language attitudes are changing all the time because the economic situation of a country may change, for the better or the worse, and so produce a different language attitude among its speakers or potential speakers. The same changing language attitude goes for the choice of a foreign language where the niche and the needs determine the language status. In this respect, Calvet (2006) states: Human beings are not always able to choose their languages, their choice is determined first and foremost by the milieu in which they find themselves, by the languages that coexist in this niche and then by their needs, and very little by the typological situation other coexisting languages. Second Language-Learning Strategies All language learners use language learning strategies either consciously or unconsciously when processing new information and performing tasks in the language classroom. Since language classroom is like a problem-solving environment in which language learners are likely to face new input and difficult tasks given by their instructors, learners attempts to find the quickest or easiest way to do what is required, that is, using language learning strategies is inescapable. The term language learning strategy has been defined by many researchers. Wenden and Rubin (1987) define learning strategies as any sets of operations, steps, plans, routines used by the learner to facilitate the obtaining, storage, retrieval, and use of information. Richards and Platt (1992) state that learning strategies are intentional behavior and thoughts used by learners during learning so as to better help them understand, learn, or remember new information. Faerch Claus and Casper (1983) stress that a learning strategy is an attempt to develop linguistic and sociolinguistic competence in the target language. Classification of Language Learning Strategies by OMalley OMalley (1985) divides language learning strategies into three main subcategories Metacognitive strategies. It can be stated that metacognitive is a term to express executive function, strategies which require planning for learning, thinking about the learning process as it is taking place, monitoring of ones production or comprehension, and evaluating learning after an activity is completed. Among the main metacognitive strategies, it is possible to include advance organizers, directed attention, selective attention, self-management, functional planning, self-monitoring, delayed production, self-evaluation. Cognitive strategies. Cognitive strategies are more limited to specific learning tasks and they involve more direct manipulation of the learning material itself. Repetition, resourcing, translation, grouping, note taking, deduction, recombination, imagery, auditory representation, key word, contextualization, elaboration, transfer, inference are among the most important cognitive strategies. Socioaffective strategies. As to the socio affective strategies, it can be stated that they are related with social-mediating activity and transacting with others. Cooperation and question for clarification are the main socioaffective strategies (Brown 1987). Attitude and Motivation in L2 Learning In the field of language attitudes, the term attitude and motivation are closely connected and related (Gardner, 1985). He believes that languages involve the acquisition of skills or behavior patterns which are characteristic of another cultural community. He discusses that the relative degree of success in second language acquisition depends, to a certain extent, on the individuals attitude towards the other community as well as the beliefs in the community, which are relevant to the language learning process. He believes that the acquisition of a second language is a long and tough task so that any concept of motivation must include in it an attitudinal foundation to sustain the motivation. He proposes that attitudes play a role in language learning through their influence on motivation. Educators accept that students have individual learning styles and vary in their attitudes towards learning in general (Deci, Flaste 1995). Two major clusters of motivation have been introduced by Gardner and Lambert (1972). Integrative Motivation Instrumental Motivation When students want to learn a language to become part of a speech community (integrate). People who immigrate to new countries are some examples of people who may want to identify with the community around them. An important aspect of this form of language learning is using language for social interaction. This form of motivation is thought to produce success in language learners. Learners may make efforts to learn an L2 for some functional reason; to pass the examination to get a better job, or to get a place at university. In some learner context an instrumental motivation seems to be the major force determining success in L2 learning. For example, in settings where students are motivated to learn an L2 because it opens the educational and economic opportunities for them (Ellis, 1997). . Starks Paltridge (1996) mention that learning a language is closely related to the attitudes towards the language. Karahan (2007) suggests that positive language attitude let learner have positive orientation towards learning English. As such, attitudes may play a very crucial role in language learning as they would appear to influence students success directly. Ellis (2000) mentions that positive attitudes towards the L2 and its speakers can be expected to enhance learning while negative attitudes impede it. So, attitudes have an impact on the level of L2 proficiency achieved by individual learners. The learners with positive attitudes, who experience success, will have these attitudes reinforced. Similarly, learners negative attitude may be strengthened by lack of success. Holmes (1992) states that people develop attitudes towards languages which reflect their views about those who speak the languages, and the contexts and functions with which they are associated. Hermann-Brennecke (2000) points out the relationship between language and attitude language does not consist only of forms, patterns and rules but is simultaneously bound up with the social, subjective and objective world, since it also carries the attitudes, habits and cultural characteristics of its speakers. The Status of English in Pakistan In Pakistani community where different languages co-exist, language attitudes play an important role in the lives of the users of these languages. Today there are more non-native than native users of English and English has become a world language. English language enjoys a high status in Pakistan as it is the language of education, law, science, technology, Government and a lingua franca among the provinces. It has become a status symbol, a refine medium of communication. English in Pakistan is used as an official and a second language. It is spoken and used by a relatively small but extremely influential portion of countrys population in the domain of government administration, law, the military, the higher education, commerce and mass media (Baumgardner 1993). According to Ghani (2003) English in Pakistan serves as a gateway to success, to further education and to white collar jobs. It is the language of higher education and wider education and not the home language of the population except in the upper strata of society where it is spoken as a status symbol. Socially, English adopted as a second language has had a significant impact both economically and educationally. It continues to play an important role in the countrys commercial and industrial development and outside the government sector. Attitude of Pakistani Students towards Learning English Language policies have frequently failed in Pakistan where students attitudes to English language learning and use are mainly neglected. It is, therefore, important to study attitudes of students because if the learners have unfavorable attitudes to a target language, language policy implementation is unlikely to be successful (Baker,1992). Shahid Siddiqui (2007) discusses the present scenario in Pakistan and states that every student up to Intermediate level has to study English as compulsory subject. He further states that there are a large number of students who question the very existence of English as a compulsory subject. He claims that most of the students who belong to the rural background are not motivated to learn English. In Many cases the parents are not educated and cannot appreciate the purpose of learning English. As a result the students feel that English is perhaps the privilege of the elitist class and only the bright students can acquire it. There is a small group of students who realize the importance of English as it is a passport to employment. Most of the students are willing to learn English just to get degrees instead of attempting to learn the language skills. As a result, they spend most of their time in rote memorization which is considered the best way of passing the examination. Rahman (1999), in his survey of students attitudes towards learning English has found that almost all the students, including the deeni madrassahs want to learn English. However, it seems that the reason for learning English is instrumental for them. Factors Affecting Attitude towards Learning English There are certain factors which can be attributed as to affect the attitude of students towards learning English. Role of Parents. Parents play an important role in the education of their children. Their involvement and encouragement can help a child excel. Alberta Education encourages parents to take an active role in the education of their children and provides resources to support their involvement. Parents are the major socialization agents who play a vital role in shaping childrens attitudes towards ethnic groups and language learning. Parents can also be actively involved in the learning process and promote success by encouraging children to study the foreign language, monitor their performance, correct mistakes, etc. On the other hand, if the parents are not literate in the second language, their children remain deprived in terms of the availability of interaction in a second language at home. Role of Personality Traits in L2 Learning. Personality is considered a very important category of individual differences since the individual is often judged depending on her/his personality. It has been frequently observed that different learners attain highly different levels of L2 proficiency even though the circumstances in which these learners acquire a target language are almost identical. This inter individual variation can be accounted for by learner-internal factors. Extroversion/Introversion. Extroversion and introversion are personality characteristics that can influence language learning in a positive or negative way depending on the measured aspect. It is believed that extroverts, who are sociable and open to other people, are more successful in learning languages than introverts, because they have more contact with L2. On the other hand, well-organized and serious introverts are seen as better learners as far as the systematic study is concerned. Anxiety. Krashen (1985) maintained that anxiety inhibits the learners ability to process incoming language. An interaction is often found among anxiety, task difficulty, and ability, which interferes at the input, processing, retrieval, and at the output level. If anxiety impairs cognitive function, students who are anxious may learn less and also may not be able to demonstrate what they have learned. Therefore, they may experience even more failure, which in turn raise their anexity level. Age. Age has often been considered a major, if not the primary, factor determining success in learning a second or foreign language. Children are generally considered capable of acquiring a new language rapidly and with little effort, whereas adults are believed to be doomed to failure. Although older learners are indeed less likely than young children to master an L2, a close examination of studies relating age to language acquisition reveals that age differences reflect differences in the situation of learning rather than in capacity to learn. They do not demonstrate any constraint on the possibility that adults can become highly proficient, even native like, speakers of L2 (TODD, Marshall 2000). Degree of Instrumentality vs. Integration. It is supposed that the degree of instrumentality is also a an important factor whicvh effect the process of L2 learning. When the learners are motivated to learn a second language for utilitarian purpose i.e, to get a good job the level of success is supposed to be higher as compared to those who learn a second language for integrative purpose. According to Gardner and Lambart (1972 ) when a language is learnt for utilitarian purpose , the success in second language is supposed to be lower than if it is learnt for the integrative purpose but Meenakshi Verma states that this claim seems to be doubtful as the instrumentally motivated students are effectively learning English. The reason seems to be that the instrumental motivation works as a force to get a good job. Role of Teacher in L2 Learning. The role of teacher in affecting the attitudes of students cannot be falsified. A teacher plays a vital role for the students. He can serve as a facilitator, a guide, a fellow traveler, an advisor etc. If a teacher does not provide sufficient exposure to the target language, does not motivate the students, or does not provide them an opportunity to communicate, such teacher proves himself a threat for students. In such circumstances, if the student is asked to interact, the threat of teacher may hinder students progress. As Dornyei (2001) notes, teacher skills in motivating learners should be seen as central to teaching effectiveness. Students need both ample opportunities to learn and steady encouragement and support of their learning efforts. Because such motivation is unlikely to develop in a chaotic classroom, it is important that the teacher organize and manage the classroom as an effective learning environment. Furthermore, because anxious students are unlikely to develop motivation to learn, it is important that learning occurs within a relaxed and supportive atmosphere (Good and Brophy, 1994). In short, attitude is the sum total of a mans instinctions and feelings, prejudice or bias, preconceived notions, fears threats and convictions about any specified topic (Gardner, 1980). It can be described in other words as a mirror through which the inner emotions, feelings, beliefs, liking, disliking can be depicted. As these are the inner as well as the overt behaviors of individuals, they have a strong impact on decision making and finding the way for further progress. In the same perspective, an attitude towards learning a language depicts the way in which the learner feels about second language. It highlights the beliefs, in relation to the language which is being learnt. An attitude can be influenced by parents, teachers as well as by the society including the religion. Our affiliations, our interest as well as our purpose behind learning L2, all play a vital role in forming attitude towards learning a language. Having a review of the related literature, it may be concluded that these factors have a strong influence on the beliefs, liking and disliking of students and have an impact on their overall achievement in the second language learning. Rationale of the Study This study aims to examine the students attitude towards learning English. It focuses on the relationship between students attitude and their achievements in English language. In the light of this study, it is possible to put forward those factors like students attitude towards teachers, curriculum, and teachers methodologies that can be the causes of students low achievements in exams or their disinterest in the language learning. This study will show students positive or negative attitude towards learning English and their proficiency in it. It will take into account students experience and motivation provided by the teachers. As the aim of this study is to investigate the students attitude towards learning English language, it will show that either students want to learn English for integrative or for instrumental purpose. In short, this study is designed to highlight the attitude of male and female students and also to investigate the difference between the attitude of male and female students towards learning English.

Neurodegenerative Diseases Essay -- Biology Essays Research Papers

Neurodegenerative Diseases A piece of well-oiled machinery consists of an intricate and complex system: there are well-organized processes, mechanisms within the device work efficiently, and multiple processes function simultaneously to subsequently perform various functions. What happens when there is a glitch in the machine? When there is something wrong, such as connections between intricate processes, which do not follow through, the machine fails to function properly. In some cases, there are not any adjustment or fallback mechanisms. At that point, the damage can be irreversible and the machinery is no longer salvageable. [However, this can illustrate the interactions and processes within the complex machinery.] The human brain can react in much the same way. Neurodegenerative diseases are telltale signs of a "glitch" in the neural mechanical processes within the brain. Thus, pathological problems of the brain demonstrate how the brain controls movement and behavior. It is evident in the physical as well as emotional behavior. (5) It also illustrates the interaction between the central nervous system to the peripheral nervous system. There must be connections between neural activity within the brain and the rest of the central and peripheral nervous systems. One can also understand an illustration of the brain as being a "box" composed of interconnected smaller boxes. These integrated boxes in turn demonstrate the concept that, "Brain=Behavior=Being." The purpose of this essay is to provide a general overview, as well as neurological overview, of the neurodegenerative disease, Creutzfeldt-Jakob Disease. In doing so, it will show how the brain proves to be the center of behavior and creates the individual's sense... ...The fact that one's neural communication is severed and eventually shuts down all body function control, is evident. The knowledge that one's brain is "riddled with holes" due to a proteinaceous infectious particle is speculative. Although many think that an individual is much more than mere neural connections, firing motor symphonies, neurotransmitters, and selective permeability, Creutzfeldt-Jakob disease puts a new spin on individual identity. Ultimately, the patients or their loved ones do not focus on the CJD facts and figures. Their reality is that an individual slowly disintegrates before their eyes, the sense of "the Self" is lost. Works Cited: http://www.cjd.ed.ac.uk/path.htm http://www.cjd.ed.ac.uk/intro.htm http://www.cjd.ed.ac.uk./lancet.htm Delcomyn, Fred. Foundations of Neurobiology , W.H.Freeman and Company Copyright 1997, pg.437. Neurodegenerative Diseases Essay -- Biology Essays Research Papers Neurodegenerative Diseases A piece of well-oiled machinery consists of an intricate and complex system: there are well-organized processes, mechanisms within the device work efficiently, and multiple processes function simultaneously to subsequently perform various functions. What happens when there is a glitch in the machine? When there is something wrong, such as connections between intricate processes, which do not follow through, the machine fails to function properly. In some cases, there are not any adjustment or fallback mechanisms. At that point, the damage can be irreversible and the machinery is no longer salvageable. [However, this can illustrate the interactions and processes within the complex machinery.] The human brain can react in much the same way. Neurodegenerative diseases are telltale signs of a "glitch" in the neural mechanical processes within the brain. Thus, pathological problems of the brain demonstrate how the brain controls movement and behavior. It is evident in the physical as well as emotional behavior. (5) It also illustrates the interaction between the central nervous system to the peripheral nervous system. There must be connections between neural activity within the brain and the rest of the central and peripheral nervous systems. One can also understand an illustration of the brain as being a "box" composed of interconnected smaller boxes. These integrated boxes in turn demonstrate the concept that, "Brain=Behavior=Being." The purpose of this essay is to provide a general overview, as well as neurological overview, of the neurodegenerative disease, Creutzfeldt-Jakob Disease. In doing so, it will show how the brain proves to be the center of behavior and creates the individual's sense... ...The fact that one's neural communication is severed and eventually shuts down all body function control, is evident. The knowledge that one's brain is "riddled with holes" due to a proteinaceous infectious particle is speculative. Although many think that an individual is much more than mere neural connections, firing motor symphonies, neurotransmitters, and selective permeability, Creutzfeldt-Jakob disease puts a new spin on individual identity. Ultimately, the patients or their loved ones do not focus on the CJD facts and figures. Their reality is that an individual slowly disintegrates before their eyes, the sense of "the Self" is lost. Works Cited: http://www.cjd.ed.ac.uk/path.htm http://www.cjd.ed.ac.uk/intro.htm http://www.cjd.ed.ac.uk./lancet.htm Delcomyn, Fred. Foundations of Neurobiology , W.H.Freeman and Company Copyright 1997, pg.437.

Analysis of The Beauty Myth by Naomi Wolf Essay -- The Beauty Myth Fem

Analysis of The Beauty Myth by Naomi Wolf The Beauty Myth, published by Doubleday in New York City, hit the shelves in 1992. Naomi Wolf wrote this 348-page book. Wolf attended Yale University and New College, Oxford University, where she was a Rhodes Scholar. Her essays have been printed in many well-known magazines and newspapers, including Esquire and the New York Times. The Beauty Myth was Wolf’s first book. She has also written two other books, Fire With Fire and Promiscuities. Wolf is a recognized feminist. She has done a lot of writing and has spoken to many audiences about issues involving feminism. In The Beauty Myth, Wolf’s basic thesis states that there is a connection between female liberation and female beauty. She writes: The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us†¦.During the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing medical specialty†¦.Recent research consistently shows that inside the majority of the†¦attractive, successful working women, there is a †¦dark vein of self-hatred, physical obsessions, terror of aging, and dread of lost control. (Wolf 10) Wolf’s research shows that there is an attack against feminism that uses images of female beauty to keep women â€Å"in their place†. Women tod...

Locate Examples for 8 of the 15 Logical Fallacies Discussed in This Lesson in Your “Dialogues: an Argument Rhetoric and Reader, ” 4th Ed., by Goshgarian, Krueger, and Minc

Composition 2 GE 127 Week 2 minor assignment December 28, 2011 Locate examples for 8 of the 15 logical fallacies discussed in this lesson in your â€Å"Dialogues: An Argument Rhetoric and Reader,† 4th Ed. , by Goshgarian, Krueger, and Minc 1. Ad hominem; An Ad hominem argument is a Latin phrase that attacks the man instead of the argument. Example: You are so stupid your argument couldn't possibly be true. Logical Fallacies or Fallacies in Argumentation retrieved on Jan. 1, 2011 from http://carm. org/logical-fallacies-or-fallacies-argumentation 2. Begging the question is assuming some to be true that you cannot prove – similar to circular reasoning. Example: I think he is unattractive because he is ugly. Beg the question retrieved on Dec. 28, 2011 from http://begthequestion. info/ 3. slippery slope: Presumes a change in procedure, law, or action, will result in adverse consequences. Example: If we allow doctor assisted suicide, then eventually the government will control how we die. List of common fallacies 1997 retrieved on December 28, 2011 from http://nobeliefs. om/fallacies. htm 4. Circular Reasoning Also known as the fallacy of redundancy, begging the question, or tautology, this is when the conclusion or claim is merely a restatement of one of the premises. Christian apologetics is filled with tautologies: Example: Is there a God? Yes. How do you know? Because the Bible says so. How do you know the Bible is correct? Because it was inspired by God. In other words, God is because God is.. How Thinking Goes Wrong ret rieved on Dec. 28, 2011 from http://www. ositiveatheism. org/writ/sherm3. htm 5. Post hoc, ergo propter hoc. Post hoc, ergo propter hoc, or after this, therefore because of this. This fallacy assumes that because one event occurs just prior to another, the first event caused the second. Example: In one recent case, an operations group asked for help solving a problem with the disruption of the flow of one ingredient in a process. The group felt the problem was caused by a rise in the viscosity of another ingredient. Although logic indicated the iscosity of one material had no impact on the flow of the other, the sequence of events led the group to the fallacious conclusion that it did. The key to avoiding this fallacy is the old adage, â€Å"Don't jump to conclusions. † LexisNexis Academics retrieved on Dec. 28, 2011 from http://www. lexisnexis. com. proxy. itt-tech. edu/hottopics/lnacademic/? verb=sr;csi=8406;sr=lni%283VB5-28H0-00H1-023M%29 6. Red Herring Red Herring is when you attempt to confuse the audience by introducing a topic that has nothing to do with the situation at hand. Example, I know your car isn't working right. But, if you had gone to the store one day earlier, you'd not be having this problem. Logical Fallacies or Fallacies in Argumentation retrieved on Jan. 1, 2011 from http://carm. org/logical-fallacies-or-fallacies-argumentation 7. Ad Populum Argument: An argument aimed at appealing to the majority. Example: â€Å"Man could alleviate his misery by marriage. This close companionship enhances the joys of one and mitigated the sorrow of the other, and anyone knew God always provided for married people. Lee Emily Pearson, Elizabethans at Home, (Stanford Univ. Pr. ), 289. Philosophy. Lander. edu retrieved on Jan. 1, 2012 from http://philosophy. lander. edu/logic/popular. html 8. The Bandwagon Appeal. This is committed when someone user irrelevant arguments based on popularity to make a point and is widely used in advertisements, Example: Everyone is selfish; everyone is doing what he believes will make himself happier Harry Browne, â€Å"The Un selfishness Trap† retrieved on Jan. 1, 2012 from How I Found Freedom in an Unfree World (1973).